Once you’ve created those excellent product videos and landing page videos, what next? Next, you need to figure out how you want to embed them on your site. I’ve actually finished up video creation projects with clients where the client thanks for me my work, pays the invoice, and then happily fades into the sunset with their completed project. Then I get an email thirty minutes later asking how they should actually get it on their site. Most businesses choose …
Tag: video marketing
Facebook Ads is constantly updating their interface with new features, but it’s not all that often that we get new ad types all together. Instagram Story Ads is the newest ad type and placement that we’ve gotten recently, and it’s an incredible platform to include in your video marketing efforts. Because Instagram Story Ads is an entirely new ad format and is different from anything else that we’ve seen from Facebook Ads, it’s important to approach it as entirely new. …
Landing pages are all designed to get users to take specific actions. These actions can include everything from signing a petition to donating to a charity. Most often, though, landing pages focus on getting users to purchase a product, service, or subscription. Landing page videos can be an extraordinarily effective addition to both the actual landing page, and the marketing materials leading up to getting users to the landing page. They can drive significantly more conversions, and with more customers …
You would never purchase something online without seeing a picture of it first. Product images let you see an item up close and personal, so you can get a feel of what you’re purchasing. Product videos, however, are even more effective for a number of reasons, especially when you know how to optimize them for conversions. In this post, we’re going to go over exactly why all product pages should have videos, different types of product videos, and how to …
In today’s world, where we increasingly have an attention span that can’t even rival a goldfish and more distractions than ever, it’s hard to keep users engaged, focused, and on track. This means that it’s more difficult to get users to move through our “what” and get to our “why,” making it harder than ever to get users to convert. This even applies to videos, which users are more likely to consume than other types of content. If you want …