Running a Facebook video ad is pretty simple thanks to the incredibly user-friendly and intuitive Facebook Ads Manager. It doesn’t take a lot of outside knowledge to run a campaign, or even to boost a video post. Interpreting your campaign results, however, is another story. It’s easy to run a Facebook video campaign, see a bunch of numbers, and go “well I guess that went ok” without really having any idea how well your campaign did—or didn’t—perform. Without the ability …
Tag: video marketing
In our last post, we took a look at how much it actually costs to hire someone else to come in and create your own marketing videos. With costs of a single video being over a staggering thousand-dollar price point, it was clear that most small and medium businesses won’t have the budget to hire professional videographers to make every single marketing video they need—especially not at the current required level of output. The good news, though, is that you …
The average small business spends about $400 a month on marketing, with less than half of that going to digital marketing. That’s a pretty tight budget, so it’s easy to see why many small businesses automatically assume that quality video marketing is out of their price range. The question becomes how much does video marketing cost? How much does video marketing cost when you hire someone to handle the process from beginning to end? And what can businesses do if …
Last week, a client came to me with a last-minute request: they wanted me to create a video ad to help promote the grand opening of their business, and the promotion needed to start within two days. I said yes, and then I realized that they meant they wanted me to create the actual video. I’m an excellent writer and I’ve got my marketing strategies on lockdown, but I felt like the all the air had been sucked out of …
You know you want to use videos on your product pages to increase sales, but how do you choose what type of video you want to use? There are several different types of product videos that you can choose from, each of which has their own strengths, limitations, and best uses. The product video that is best for your site will depend on a number of different factors, including your industry, your audience, and even the product itself. In this …