It wasn’t that long ago that Snapchat looked like the biggest up and coming social media platform for users and marketers. Users loved the picture-and-video-sharing-platform that would automatically delete your content after 24 hours, and it seemed to be rising in popularity quickly. And then, almost as quickly, that growth stopped. Snapchat’s popularity paled further when Instagram added their own Story feature, and then Facebook followed. So what exactly does this mean for Snapchat marketing? Should your business still be …
Tag: video marketing
A punchy call to action (CTA) is a must-have for any marketing video, but getting viewers to take the action is tricky. It’s frustrating to make a video, pay for a social ad campaign, and then see disappointing conversion rates again and again. When you’ve engaged viewers to the end of a marketing video, you’ve already done something extraordinary. With the right call to action, you can persuade people to make the leap from intrigued viewer to paying customer. With …
The new year is almost here, and it always feels a little bit like a fresh start. I know I won’t be the only one setting new goals and making resolutions for 2018. It’s common tradition, after all, to write up a string of resolutions for things we want to change about our lives. I’ll only eat out once a week, we say, or I’m going to stick to a budget, or I’ll go the gym at least three times …
User-generated content (UGC) is easily the most valuable form of marketing content you can get your hands on. As much as it pains me to say it, even the most skilled copywriter in the world couldn’t hold a handle to the wildfire effect of the images, social posts, and reviews shared by your actual customers. Think this is a hyperbole for the sake of this post? It isn’t, and we’ve got data to back it up: Sites with UGC saw …
You may have heard that search engine optimization (SEO) tactics can benefit your video marketing campaigns. You may have also heard that video can help with your SEO efforts. Both statements are actually true. SEO and video marketing are inherently connected; focusing on improving one can actually benefit the results of the other when executed correctly. In this post, we’re going to take a look at how SEO and video marketing relate to each other, and how you can use this …