Sometimes, brands are lucky enough to come up with a new spin on a product that’s so significant they don’t have trouble making a name for themselves. Others, however, are forced to break into an industry with so many big, established names for simple products that it’s hard to set themselves apart and keep their businesses moving forward. Few industries exemplify this as well as the razor industry. There are only so many product variations that you can come up …
Category: Video Marketing
The verdict is out: shorter video on social typically performs better. While there’s definitely a place for long-form content on social media, the standard rule of thumb is that shorter videos (a minute or under, if not thirty seconds or less) will be most impactful and achieve the highest viewer retention rates. This means, of course, that you need a lot of super short social videos to keep your brand relevant in your audience’s mind and maintain engagement. When plenty …
There are a lot of different marketing strategies that brands will consider when choosing which platforms to focus on when it comes to promoting their products and services. You’ve got PPC, social, SEO, influencer marketing, word of mouth campaigns, referral programs, and so, so much more. What some brands forget, however, is that some of these campaigns are strengthened when they go cross-platform, leveraging the strengths of two different channels together. Rothy’s understands this as well as anyone, as they’ve …
When you’re creating video content for social media, there are a ton of decisions to make. Which platform (or platforms) do you want to create the video for, and what audience are you targeting, and are you going to optimize it for search and accessibility? What style do you want to go for, and what goal is it accomplishing? One of the decisions that is often last until the last minute may seem like a small detail, but it actually …
When we talk to potential clients about signing up for Shakr so that we can help them scale their video campaigns, one concern that we hear is about the struggle brands face when it comes to shooting insanely high-quality video clips and obtaining those images. Many feel that this is an enormous barrier of entry keeping them out of video advertising. They couldn’t be more wrong. Sure, those stunning, unbelievably gorgeous and crystal-clear videos are definitely appealing to users, and …
