The musical theme to Jaws has become synonymous with dread, the slow build to a terrifying moment. Its few bars bring the shark to life instantly. As soon as you recognize it, it’s already too late. Background music is a shortcut to emotions. It expresses feelings before we’re even consciously aware of them. In a talk given to neuroscientists, composer Joel Douek put it this way: “Unlike eyes, ears can detect phenomena in any direction without having to be focused …
Category: Video Marketing
When you’re creating video content for your marketing campaigns, how do you decide which selling points, emotional appeals, and stories will resonate most with your audience? What about different segments within your main audience? Whether you do it intentionally or not, you’re likely considering some version of a buyer persona when deciding what messages your audience would be most responsive to. In this post, we’re going to discuss how to create buyer personas that actually work and how you can …
Style is personal, and Facebook fashion ads are starting to reflect that. The savviest fashion marketers on Facebook have zeroed in on their audiences, tailoring content to a sense of personal style. You, too, can design videos that resonate with your customers’ unique tastes. Here, we’ve curated some of the best recent fashion ads to inspire your next video campaign. Wander Beauty makes its audience feel seen A makeup company that shows faces is kind of a no-brainer, since focusing …
Fun fact: Did you know that when you’re feeling sad or happy, it can actually affect how you process color? Researchers have long known that your current mood can impact perceptions of space and color– even if it’s only very, very subtly. It’s why people who feel depressed describe their moods as “grey” or “feeling blue,” while those who are happy are more likely to use terms like “bright.” There’s also evidence that color, in turn, can affect our mood …
While he’s known primarily for his musical abilities, Kanye West’s skills as a video marketer are just as remarkable. With the release of his latest album, Ye, Kanye has taken his brand to the next level visually—and in the process, he’s used a few tactics and strategies that should make every B2B marketer sit up, take notice, and recognize the greatness of the work that’s on display. If you haven’t yet seen what I’m talking about, then open up his …