There are some brands that seem, somehow, larger than life. They go beyond the business itself, and have become something special. Maybe they’re seen as authentic, or funny, or innovative, or good to the world. You’ve got everything from Wendy’s well-known snark to the adventurous Red Bull to the determined, Just-Do-It Nike. These are brands that become household names, and they become the go-to that you’ll turn to when you need something. The first time I needed to buy running …
Category: Video Marketing
Mobile is one of the big topics in marketing right now. The more glued to those tiny six-inch screens we become, the more important it is for marketers and businesses to be ready to adapt. And if you haven’t yet, it’s definitely time now. Mobile usage has increased significantly over the past few years, and that’s not changing any time soon. This means that you need mobile-oriented video content, ads, websites, and more, all of which is optimized for mobile …
LinkedIn is a powerhouse for B2B businesses, and can even have incredible uses for B2C brands looking to make business connections, too. This is the only real social media platform that emphasizes professional development at its core, and this year it’s gone through some big changes to take us into 2019. Increased functionality of LinkedIn video was one of the amazing things that we got this year. Users can now upload video not only through mobile, but also desktop, to …
Pop quiz. Which should you be using more of for your online marketing: landscape video, or vertical video? While there’s a time and place for both types of videos, we’ve found that even though vertical video is increasing in importance, fewer businesses are adopting it and adding it to their content mix. This is an enormous missed opportunity because the increase of mobile usage means that more users are prioritizing vertical video, and you should, too. In this post, we’re …
The fear of missing out (or as some of my fellow Millennials refer to it, #FOMO!) is a legitimate psychological phenomenon based in loss-aversion. We’re more scared of losing something than gaining it, and leveraging that fear can be a powerful marketing strategy when used correctly. Marketing experiences are one of the best ways to use FOMO to your advantage. Everyone is afraid of missing a sale, but that doesn’t even hold a candle to the fear of missing The …