The past 20 months have been transformative, to say the least. A paradigm shift from the traditional brick-and-mortar holiday shopping to a staggering rise of online eCommerce holiday shopping meant that brands needed to pivot quickly to reach consumers where they shop. The way consumers engage with brands has irrevocably changed over the past year, and as they gear up for this year’s holidays, their strategies need to adapt too. As a result, the role of social media in the …
Category: Video Marketing
The holiday season is here and for any brand relying on eCommerce for their holiday sales, it’s about time to get the holiday campaign underway. For some retailers and big players, the holiday promotions are already getting started. In-store shoppers will probably see some holiday decorations in their favorite stores. While leading eCommerce retailers and big brands are already giving several sneak peeks of their holiday deals. The eCommerce landscape is more competitive than ever since the market is expected …
The holiday season is the single biggest revenue generator for brands every year. Starting from October up until December, the calendar is packed with Mega Sale Days for businesses. Last year’s holiday sales were expected to take a hit, but there were huge eCommerce gains to offset the holiday revenues despite the pandemic. Despite the global pandemic, holiday sales rose by 8.3% in 2020, according to the National Retail Federation (NRF), the world’s largest retail trade association. This includes a …
Studies show that 1 in 10 purchases are now made on social media, a clear indication that new digital touchpoints are emerging for online holiday shopping. Mobile platforms are said to be the biggest driver on social media purchases, with 57% of consumers confirming that they have bought a product on social using their phones and tablets. In fact, worldwide spend on social media advertising was up 50.3% at the peak of the 2020 holiday season compared with the same …
The clamor for holiday shopping is here again. According to various reports from Google and BCG, 2021 has seen continuous growth in online shopping following the pandemic-induced shift to go digital in 2020. There was a consistent high share of online transactions made across most retail categories. Among the 12800 US consumers surveyed, 42% shopped online from March to October 2020, compared with 41% from October to December 2020. It is said that the more these new behaviors persist, the …