Video marketing is so commonplace now that it’s hard to imagine a world without it. No commercials, no YouTube ads, no brand awareness campaigns or vine-styled content going viral on social media. And yet there was a time when the very first video advertising was actually the first and all brand new. In this post, we’re going to take a look at some of the most significant videos that left their mark on us, changing the world of marketing as …
Category: Video Marketing
When designing videos for mobile, audio can often seem like an afterthought. On social media, sounds enhance visuals, not the other way around. After all, there’s a strong chance your audience won’t hear your carefully chosen music or script. Huge portions of mobile audiences prefer to watch videos with the sound off. Since you want to please your audience, your videos should be viewable in total silence. So we’ve come up a rule to guide you as you dive into …
In the first article of our mobile-video series, we talked about why video creative matters for a mobile-first audience. Now, let’s get into specific strategies for video ads. First things first: Short videos work best in the News Feed and in Stories. By 2021, over 75% of the world’s mobile data traffic will be video. Most people are watching video on the go, tapping and scrolling whenever they get bored. Thumbs are poised and ready to skip your ad. At …
User’s interest is dwindling, and with so much competition on every social media platform, it’s unlikely that you’ll keep it for more than ten to fifteen seconds. I’ve been coaching brands and businesses to tighten up their video marketing, keeping clips to a solid fifteen seconds or less, thirty seconds at the absolute tops. And now IGTV has rolled out, and the game has been changed yet again. Shorter video content is often best for advertising purposes on most other …
Creative content is the most important part of a successful mobile video ad. Your photos, videos, Stories, copy, and music matter. They are the only things your customers see and therefore are your biggest chance to grow your business. That’s why we’re opening our guide to mobile video with this article. We want to inspire you to dive into Facebook and Instagram ads with the mind of a creator. Let’s look at the different ways good creative helps marketers win, …