There’s no time like the present to start making videos for your brand on Instagram. Over 2 million advertisers are on Instagram, and the highest area for growth is video. Time spent watching video up 80%, and the number of videos produced daily up 400% from 2016. To create videos that people will watch on Instagram, you don’t need a big marketing budget, fancy video equipment, or celebrity endorsements. You just need to find ways to engage people. These Instagram …
Category: Video Marketing
You use video to stand out with your marketing, so why would you follow the same design trends as every other brand? We’ve gathered examples of cutting-edge video designs that the most innovative companies are using on Facebook, Twitter, and Instagram. We’ll walk through what not to do, and what will make your videos look great. For every tired design, we’ll show you how to swap in a fresh look for all of your marketing video needs. Everyone’s doing: Reaction …
A lot of brands use YouTube Ads in attempt to get immediate conversions, treating it the same way they’d use Facebook Ads or Twitter Ads. They are, however, staunchly different platforms, and while it’s definitely possible to optimize for conversions (and get them) through YouTube Ads, using this platform to build brand awareness is actually the better choice for most businesses. In this post, you’ll learn exactly why YouTube Ads for brand awareness can be so effective and how to …
One of the biggest challenges of e-commerce marketing is getting traction. You have a beautifully designed site and mobile app, plenty of inventory, and an efficient system for shipping and tracking orders. All this effort goes nowhere if you can’t build brand awareness. Building awareness is the earliest stage of the marketing funnel. It centers on helping people recognize and remember your company. Successful brand awareness helps potential customers recognize your products as unique, and it influences purchase decisions positively. …
A punchy call to action (CTA) is a must-have for any marketing video, but getting viewers to take the action is tricky. It’s frustrating to make a video, pay for a social ad campaign, and then see disappointing conversion rates again and again. When you’ve engaged viewers to the end of a marketing video, you’ve already done something extraordinary. With the right call to action, you can persuade people to make the leap from intrigued viewer to paying customer. With …