Over the last few years, TikTok has risen to the top of app stores around the world and has become a new mainstay for innovative advertisers who want to reach a young and engaged audience, challenging Meta and Google for advertisers marketing budgets. Now TikTok is expanding their arsenal of Direct Response focused ad formats for e-commerce advertisers with their recent launch of TikTok Shopping Ads. Shopping Ads is powered by 3 formats – Video Shopping Ads, Catalog Listing Ads, …
Author: Mikkel Høimyr
If you are familiar with Dynamic Product Ads on Facebook, you will understand the core of what TikTok Dynamic Showcase Ads are right away. However, there are some key differences. The most important difference being the creative format and creative best practices. TikTok is a video-only platform, meaning you need videos for every single SKU in your catalog. The videos need to grab people’s attention instantly and drive direct response. Shakr is the preferred creative partner for brands looking to …
We recently announced a partnership with AiChat, an AI-powered conversational customer experience platform. Together we are bringing AiChat’s chatbot marketing campaigns to the next level through user generated personalized videos, which has proven to increase engagement, organic reach, and conversions. User generated Messenger videos for M1 The partnership was recently put to the test on a campaign for M1, a Singapore Telco, who wanted to celebrate individual uniqueness. AiChat and Shakr, both official Facebook Marketing Partners, helped the brand develop …
11.11 2009 marked the beginning of the Singles’ Day shopping holiday in China, which has now grown to become the world’s largest shopping festival. Singles’ Day has become an annual event that has inspired the birth of a variety of sales days throughout China and South-East Asia. All of these dates are now collectively known as Mega Sale Days, which have become popular and more frequent across Southeast Asia. In addition to China and Southeast Asian specific dates like 11.11 …
Before attending a conference, it is wise to have clear goals in mind. We have borrowed some interesting insights from the social media examiner to guide our goals ahead of Social Media Marketing World 2018 (SMMW18). According to the social media examiner*, the top issues social media marketers are facing today are: tactics, engagement, measurement, paid social and audience selection. A goal for Shakr at SMMW will therefore be to educate ourselves on how to successfully overcome these five challenges. …