As a social media phenomenon that blew up during the pandemic, TikTok now has more than 1 billion active users worldwide. Since 2016, the video-sharing platform has taken social media by storm and rapidly expanded into over 150 markets. As TikTok gains momentum to a wider range of demographics outside the Gen Z circles, the platform is also beginning to build its own advertising platform for brands. However, despite its unprecedented growth, TikTok advertising remains a mystery for some brands. …

There’s no doubt about it. TikTok has taken the world by storm. As one of the world’s fastest-growing apps to reach one billion users, TikTok is now becoming one of the notable social media platforms that brands can advertise on. Due to its unprecedented popularity, brands that have been early adopters on the platform have had tremendous opportunities to establish a presence on TikTok and make their mark. While other brands have been tiptoeing on the app for a while, …

At this point, brands have already realized that the power of TikTok could not be underestimated. Over the past few years, TikTok has made a profound impact in the modern world. As a result, brands all over the globe are trying to get on board the bandwagon and use the platform for TikTok advertising. Brands all around the globe have already been making waves to find new and unique waves to show their creative side, show off new collections, and …

The power of TikTok should no longer be underestimated. At this point, brands should know that TikTok is here to stay. As TikTok hit a monumental 1 billion active users last year, it’s already an indication that short-form video content is not going away anytime soon. TikTok is poised to surpass Facebook and Instagram in 2022. With its profound impact on music and pop culture for Gen Z, any business-savvy brand would know that capitalizing on TikTok’s popularity this 2022 …