TikTok is the latest mobile app that is taking the world by storm. Unless you’ve been living under a rock this 2020, you’ll find that some (if not most) of the people you know have started to make videos on the app. Surprisingly, TikTok’s massive success can be largely attributed to a predominantly untapped target audience. Organizations often find this demographic to be a little challenging to connect with.  However, the TikTok app might just be the gateway for brands …