When done well, direct consumer advertising on Facebook can offer powerful profit growth. But all ad strategy is not created equally, and this is one area where you can’t see success if you’re only willing to dip a toe or two in the water. Ready to go full hilt? Keep reading to learn our tried and true strategy for D2C marketers who are ready for their campaigns to make more of an impact. First, take note of a few qualities …
Category: Facebook
Facebook Ads can be exhausting to learn, but the system is a marketer’s dream once they start to figure it out. There is so much customization potential, allowing incredible creative options and insanely detailed targeting criteria that you can choose from, and all you need to know is how to leverage it. In the past few years, Facebook has done a lot to both give advertisers more control over their campaigns as well as to give them the option to …
The verdict is out: shorter video on social typically performs better. While there’s definitely a place for long-form content on social media, the standard rule of thumb is that shorter videos (a minute or under, if not thirty seconds or less) will be most impactful and achieve the highest viewer retention rates. This means, of course, that you need a lot of super short social videos to keep your brand relevant in your audience’s mind and maintain engagement. When plenty …
Facebook wasn’t always the huge ad network it is now. In 2006, Facebook had only one advertiser, Microsoft, and one audience, which the New York Times described as “young, educated spenders.” Oh, how times change. Now 2.3 billion people and over 6 million advertisers use Facebook. There are 90 million business pages. For marketers, using Facebook ads is often the best way to reach out to the customers they need. Not every Facebook ad is successful. Most are not. There’s …
We have great news for all live video aficionados out there! You can now use Shakr templates to make overlay videos for your live stream. Facebook live videos are starting to become more and more popular lately. If you have watched one recently, you may have noticed that some have an overlay image or a video teaser before the live video starts. Throughout the live video, they also have different overlays at the bottom. Before the video ends, there’s another …