Promoting your business on Facebook can be complex, and you need to do a lot of things well in order to see sustainable results from your efforts on-platform. When it comes to Facebook marketing, though, there’s one mistake I see over and over again: brands create a stream of self-promotional posts, sharing their own blog posts and product updates and that’s it. In reality, about 80% of what you’re posting shouldn’t be directly promotional. You should be focusing on brand …
Category: Facebook
We talk a lot about how important split testing is. Split testing (or “A/B testing”) allows you to test multiple variations of your ad campaigns to see your audience responds to, and from there you can start to work out why. Before you actually test your theories, after all, they are just that– theories. But how exactly should you split test your campaigns? How many factors of your ads should you be testing, and how do you budget for it, …
The best social media ads go by in the blink of an eye. Video needs to load instantly on every device, and only fast video will keep people’s attention long enough to make a full pitch. That’s why social media videos are trending shorter and shorter. As this data from Facebook and Nielson shows, the highest impact is made in the first 10 seconds of viewing. Many brands have adapted rather quickly to this trend, and your business can, too. …
In a mobile video, every pixel matters. Video dimensions can determine whether or not someone sees your video. Since screens are small, you need to take up all the real estate you can get. When you plan and shoot an original video, of course, you want to use the footage as much as possible. However, to get the best results, you need to optimize for the devices and platforms where your video will be viewed. This is the subject of …
Facebook Ads has long been used to attract cold audiences and usher them along the digital sales funnel with the hopes of turning them into leads and then customers. Retargeting made that process easier, but lead generation, in particular, was sometimes still difficult because mobile users didn’t want to take the time to fill out all those forms on their phones. Facebook’s lead generation ads changed that. About two years ago, Facebook rolled out a mobile-only ad format (which now …