If you’re looking through your Facebook feed, what’s one of the first things that might actually get you to stop scrolling? For many people, the answer to that question is “video.” Auto-playing video– even without sound-– pretty much demands attention long enough that it gets users engaged and wanting to watch. That initial ability to get a user to stop scrolling is important, and video ads have it in spades. A lot of brands, however, still struggle when it comes …
Category: Facebook
Let’s say that you love hiking, and you see a Facebook ad for a pair of hiking boots. The ad looks interesting, but it’s a brand you aren’t familiar with, and you don’t really need them. Do you buy? Probably not. But then you see another ad in a week or so, and this time you think “why not click?” There are a ton of great testimonials, and they look great. But you still don’t need them. Until a week later, you see …
Facebook Ads is complicated. There’s no getting around that. There’s a big learning curve every step of the way. You have to get used to the interface, learn best practices, understand the targeting system, and make calculated decisions based on bids, placements, and so much more. Then, once you learn all this, the hard part still isn’t over. When you got to scale your campaigns in number and budget, the typical create-an-ad tool just didn’t seem to cut it. Power …
Video makes the marketing world go ’round. That’s what it feels like right now, at least, with “use more video” showing up as a best practice in a majority of blogs on marketing. Businesses are being encouraged to use video in blogs, content marketing, social media marketing, and even email. Customers don’t just like it; they’re starting to expect it. All that being said, the world of video marketing is changing. It hasn’t always looked like what it is now, and …
When you’re creating video content for your marketing campaigns, how do you decide which selling points, emotional appeals, and stories will resonate most with your audience? What about different segments within your main audience? Whether you do it intentionally or not, you’re likely considering some version of a buyer persona when deciding what messages your audience would be most responsive to. In this post, we’re going to discuss how to create buyer personas that actually work and how you can …