In my experience working with clients, I’ve found that they typically struggle most with two different aspects of the Facebook Ads system itself: targeting and bidding. Targeting at least stays relatively consistent year after year (barring the partner categories shutdown that’s happening now). The bidding interface has changed radically, with updates to the interface happening around once a year or so. It’s not surprising that most people are confused by the bidding system. There’s a lot of options, and when …
Category: Facebook
Whether you’ve built a standalone app with the goal of being the next candy crush or an app that’s meant to bolster what your business already sells, promoting your app can be difficult. Not only do you have to get it in front of your target audience (which is particularly difficult for apps that don’t exist along a coinciding business, like Snapchat), but you also have to show users the value of the app, convince them to download, and then …
There’s a lot of different factors that go into creating a stellar Facebook Ad. You need the right targeting strategy, the perfect image or video, and a strong bid. All these things matter, and it’s easy for them to overshadow another crucial part of Facebook Ads: the copywriting. I’m a content marketer and copywriter by trade who started offering social media management and advertising services after I saw how heavily writing influenced success there. Being a writer first, I’ve been …
When I was in sales at Kay Jewelers, I learned to recognize The Pause. This is what happened when I tested closing, and the customer just wasn’t quite there yet. They got a wrinkle in their brow, frowned, and normally threw in a “hmmmmmm” for good measure. They weren’t ready to buy, but they were so close. And I knew that I had to do something else to convince them to buy or they’d walk on a piece of jewelry …