You use video to stand out with your marketing, so why would you follow the same design trends as every other brand? We’ve gathered examples of cutting-edge video designs that the most innovative companies are using on Facebook, Twitter, and Instagram. We’ll walk through what not to do, and what will make your videos look great. For every tired design, we’ll show you how to swap in a fresh look for all of your marketing video needs. Everyone’s doing: Reaction …
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Interview with Justin Marshall, Facebook ads expert and founder of Ad Hoc Media …
Now that Instagram is one of the fastest growing social networks, a great-looking video will attract more attention and engagement from viewers scrolling through a feed of static photos. There’s never been a better time to start with video on Instagram than right now. While video ads are gaining popularity, only one-quarter of ads on Instagram are video posts. If you’re just starting out with your Instagram account, you can take advantage of the disparity and start putting your videos …
One of the biggest challenges of e-commerce marketing is getting traction. You have a beautifully designed site and mobile app, plenty of inventory, and an efficient system for shipping and tracking orders. All this effort goes nowhere if you can’t build brand awareness. Building awareness is the earliest stage of the marketing funnel. It centers on helping people recognize and remember your company. Successful brand awareness helps potential customers recognize your products as unique, and it influences purchase decisions positively. …
Imagine for a second that you can have a customer’s complete, undivided attention on social media. Instead of seeing four other posts on their feeds distracting them, all they see is yours, dominating their screen and their interest. And, even better, the content is interactive and engaging to keep them looped in. You can, in fact, accomplish this. Instagram Stories is the most commonly known one (especially with their new polling stickers), but Facebook Canvas is another full-screen experience that …