When you’re creating video content for your marketing campaigns, how do you decide which selling points, emotional appeals, and stories will resonate most with your audience? What about different segments within your main audience? Whether you do it intentionally or not, you’re likely considering some version of a buyer persona when deciding what messages your audience would be most responsive to. In this post, we’re going to discuss how to create buyer personas that actually work and how you can …
Category: Social Media Marketing
I’d been handling a client’s social media marketing for several years and was familiar with the setup that I knew. I was floored when I started managing social media for a second client much later on, and was exposed to Facebook’s business manager for the first time. When I first saw it, I was confused. I thought the interface was a little clunky, and I was often stumped trying to find the right place to manage the Pages I was …
Style is personal, and Facebook fashion ads are starting to reflect that. The savviest fashion marketers on Facebook have zeroed in on their audiences, tailoring content to a sense of personal style. You, too, can design videos that resonate with your customers’ unique tastes. Here, we’ve curated some of the best recent fashion ads to inspire your next video campaign. Wander Beauty makes its audience feel seen A makeup company that shows faces is kind of a no-brainer, since focusing …
Emma Watson has a bookclub with more than 215,000 members, and she shares book recommendations there and on her Instagram (which has more than 47 million followers) with a note about why she recommends it. If you were an author, what would you give to have her feature your book? Imagine what it could do for prestige, sales, and awareness. Influencer marketing can be powerful– and it can yield very different types of results. They can also incite backlash, causing …
Instagram just surpassed 1 billion monthly users, and the company reports that 80% of its users follow a business. But are you using your Instagram business profile to its full potential? Strong customer relationships on Instagram are extremely valuable. A 2018 survey of 22,000 retail shoppers pointed to “trust in the brand” as a top factor in determining where to purchase. Authentic interactions on Instagram (and other social media channels) build trust and contribute to long-term loyalty. Personal messages, frequent …