Every few months, it feels like Facebook is rolling out new features for their ad system. New targeting capabilities, new ad formats, new, new, new. And each time they do, marketers and advertisers are scrambling to decide if the new features will work for them, when to use it, and how it could impact their campaigns. Sometimes, those answers aren’t immediately clear. Instagram Ads, for example, shocked marketers with costs that were originally much higher than Facebook’s even though they …
Category: Social Media Marketing
There’s no doubt that consumer attention spans are getting smaller and smaller, especially when they’re browsing Facebook. That’s why video ads need to instantly pull people in. In 2019, video will be more important than ever in social marketing. According to a report from Facebook, the platform sees more than three billion video views every day. And, in order to capture and retain attention, these videos are shorter than ever. Whether your goal is to build brand awareness, convert new …
LinkedIn is a powerhouse for B2B businesses, and can even have incredible uses for B2C brands looking to make business connections, too. This is the only real social media platform that emphasizes professional development at its core, and this year it’s gone through some big changes to take us into 2019. Increased functionality of LinkedIn video was one of the amazing things that we got this year. Users can now upload video not only through mobile, but also desktop, to …
Pop quiz. Which should you be using more of for your online marketing: landscape video, or vertical video? While there’s a time and place for both types of videos, we’ve found that even though vertical video is increasing in importance, fewer businesses are adopting it and adding it to their content mix. This is an enormous missed opportunity because the increase of mobile usage means that more users are prioritizing vertical video, and you should, too. In this post, we’re …
Social media is the future. You already knew that. But have you really grasped the full extent of its reach, particularly when it comes to Facebook and Instagram? People spend more time on social media than they spend watching TV. 59% of global consumers say social media guides their purchasing decisions. One out of every five minutes spent on a mobile phone is spent on Facebook and Instagram. Facebook and Instagram are heavily used by millennials, the demographic group with …