Facebook wasn’t always the huge ad network it is now. In 2006, Facebook had only one advertiser, Microsoft, and one audience, which the New York Times described as “young, educated spenders.” Oh, how times change. Now 2.3 billion people and over 6 million advertisers use Facebook. There are 90 million business pages. For marketers, using Facebook ads is often the best way to reach out to the customers they need. Not every Facebook ad is successful. Most are not. There’s …
Category: Social Media Marketing
The fashion and beauty industry is a tough one to break into, and it’s an even harder one to really excel in. There’s so much competition from big brands and small names alike, and the only way to really get started at this point is to find a way to set yourself and your products apart. Violet Grey, however, has managed to do exactly that– and they’re not even developing their own products. In this month’s brand video breakdown, we’re …
The stakes are high for branded videos. They are, after all, the medium that you’re using to define your brand and tell viewers exactly what you’re all about. In a minute or less, you can explain why they should take a chance on your brand, create an emotional connection, and drive real action. There’s a lot on the line. You have a lot of wiggle room for what type of video you want to create and the story you want …
Instagram Ads are one of the most valuable PPC options available to advertisers. There’s no question about it. With around 30% of users purchasing something they’ve first discovered on Instagram and the massive reach potential of Instagram Ads, this adds up. Video ads are likely even more valuable, ranking in an average of 3x more comments and engagement than sponsored posts that only contain images. This statistic in particular is important, because it demonstrates why creating Instagram ad funnels with …
Running a business can be a little like being in high school; one bad rumor (unfounded or totally justified) can be enough to sink a reputation, seemingly overnight. The hyper-connectivity of the internet has only sped up this process, and while recovery is always possible, it’s always easier to get out ahead in front of any sort of PR crisis. Social listening can help you there. Knowing what your customers and target audience is saying about you will not only …