There’s no time like the present to start making videos for your brand on Instagram. Over 2 million advertisers are on Instagram, and the highest area for growth is video. Time spent watching video up 80%, and the number of videos produced daily up 400% from 2016. To create videos that people will watch on Instagram, you don’t need a big marketing budget, fancy video equipment, or celebrity endorsements. You just need to find ways to engage people. These Instagram …
Category: Social Media Marketing
One of the biggest advantages of having a Shopify store is that the ecommerce platform really does make everything so easy for you. You can integrate with different CRMs, account softwares, payment gateways, and more. Part of that “more” is full social media integration, which I’ve found to be particularly beneficial when it comes to Instagram. The benefits are exceptional, making it easier to sell in more places, giving your customers a true omni-channel experience. In this post, we’ll take …
Instagram Stories reaches more than 300 million users daily, and an estimated 20% of Stories will generate a private message between a private user and the profile sharing it. Instagram view counts are higher than those of Snapchat’s counterpart feature, and they get an estimated 3-5x more engagement. It’s not surprising that influencers are jumping ship and brands are following, heading to Instagram in flocks. Those are pretty good numbers. As more and more brands start using Stories more frequently, …
In my experience working with clients, I’ve found that they typically struggle most with two different aspects of the Facebook Ads system itself: targeting and bidding. Targeting at least stays relatively consistent year after year (barring the partner categories shutdown that’s happening now). The bidding interface has changed radically, with updates to the interface happening around once a year or so. It’s not surprising that most people are confused by the bidding system. There’s a lot of options, and when …
Whether you’ve built a standalone app with the goal of being the next candy crush or an app that’s meant to bolster what your business already sells, promoting your app can be difficult. Not only do you have to get it in front of your target audience (which is particularly difficult for apps that don’t exist along a coinciding business, like Snapchat), but you also have to show users the value of the app, convince them to download, and then …