The verdict is out: shorter video on social typically performs better. While there’s definitely a place for long-form content on social media, the standard rule of thumb is that shorter videos (a minute or under, if not thirty seconds or less) will be most impactful and achieve the highest viewer retention rates. This means, of course, that you need a lot of super short social videos to keep your brand relevant in your audience’s mind and maintain engagement. When plenty …
Category: Social Media Marketing
Social media is moving faster than ever before, and brands need to keep up or they’ll be left behind. I know that this is a pretty big, sweeping statement, but it’s also true. The half-life of the average social media post on the majority of platforms are decreasing, especially for branded content, just because there’s so much content out there. New posts are published so quickly that everything else is fading into the background quickly, requiring fresh, nearly-daily content if …
When you’re creating video content for social media, there are a ton of decisions to make. Which platform (or platforms) do you want to create the video for, and what audience are you targeting, and are you going to optimize it for search and accessibility? What style do you want to go for, and what goal is it accomplishing? One of the decisions that is often last until the last minute may seem like a small detail, but it actually …
There are a few words that I’d use to describe video marketing right now all at once: Essential. Dynamic. Oversaturated. Video marketing is important, because video is easily the best medium for dynamic storytelling, and more users than ever before want to see video more than anything else. Unfortunately, everyone knows this, and our environment is being flooded with low-quality videos brands are churning out just to try to stay relevant. Our Facebook feeds, display ads, and even emails are …
Facebook wasn’t always the huge ad network it is now. In 2006, Facebook had only one advertiser, Microsoft, and one audience, which the New York Times described as “young, educated spenders.” Oh, how times change. Now 2.3 billion people and over 6 million advertisers use Facebook. There are 90 million business pages. For marketers, using Facebook ads is often the best way to reach out to the customers they need. Not every Facebook ad is successful. Most are not. There’s …
