During the height of the pandemic, people have been confined in their homes. Between bingeing TV series and adapting to the disruption of the lockdown to our everyday lives, at-home consumers have been consuming more content than ever. Mikkel Høimyr, Head of Marketing at Shakr, noted that some of the most successful brands during COVID-19 had been the brands who have invested in brand building for decades because they are familiar and therefore a trustworthy choice during uncertain times. With …
Category: Social Media Marketing
No matter how you look at it, 2020 has been a tough year. In the wake of the global turmoil of the past year, brands are pivoting to maintain their momentum towards recovery. As brands started to adapt to the new behavior of most at-home consumers, new forms of entertainment have emerged to keep these consumers occupied. Amidst all of these, major social platforms have also rapidly adapted and shifted their focus to meet the rising demands of consumers over …
The TikTok phenomenon has seen explosive growth over the past year. And the hype is not expected to go away anytime soon. It has over 800 million users looking for fun and exciting video content, which is an excellent opportunity to promote your brand. To be successful with TikTok advertising, you need to know the platform’s ins and outs, especially how the users interact with each other. How TikTok Works TikTok revolves around the creation of short videos that play …
At this point, every marketer can reach a consensus that TikTok has indeed taken the past year 2020 by storm. If current predictions are to be expected, then TikTok will be even bigger this 2021. Since its launch in 2016, TikTok has garnered a massive user base of 500 million people. The social media platform is home to over 800 million monthly active users, and it has been downloaded more than 1.5 billion times worldwide. The TikTok phenomenon is already …
2020 has been challenging, to say the least. Five weeks before the year ends, social media platforms seem to be on a roll with some brand-new features! Over the last couple of weeks, leading social media platforms launched LinkedIn Stories and Twitter Fleets. Let’s take a quick look at what it’s all about. LinkedIn Stories First introduced on Snapchat, then on Instagram and Facebook, now LinkedIn also has a “Stories” feature. Last October 2020, LinkedIn launched its own version of …