Since the 1980s, the annual sale on the day after Thanksgiving, popularly known as Black Friday, has been a commercialized craze to mark the start of the holiday season sale in the United States. Since then, this phenomenon has grown to epic proportions that even stretched to different countries like Canada, UK, Mexico, to name a few. Consumers now regard Black Friday as an ingrained tradition that friends and family do together for the Thanksgiving weekend. Brad Tuttle from Time …
Category: Social Media Marketing
Did you know that two years ago, Snapchat followed the path of Netflix and Hulu and the one Facebook is now on and created their first original show? If you missed it, you aren’t alone. Snapchat doesn’t have quite as many users as competing platforms, and not a ton of people were going to sign up for a single show. Since then, however, Snapchat has created more original programming, and they’re now releasing Snap Originals, which is simultaneously emphasizing and …
We talk a lot about how important split testing is. Split testing (or “A/B testing”) allows you to test multiple variations of your ad campaigns to see your audience responds to, and from there you can start to work out why. Before you actually test your theories, after all, they are just that– theories. But how exactly should you split test your campaigns? How many factors of your ads should you be testing, and how do you budget for it, …
Black Friday and Cyber Monday are always record-breaking sales days. In order to get a piece of the action, your Black Friday marketing needs to be top-notch. According to data from Practical Ecommerce, in 2017, online shoppers spent over $11 billion on Black Friday and Cyber Monday alone. Of those purchases, a huge number came from mobile devices. On Black Friday 2017, smartphone purchases accounted for 36.9% of total sales. In 2018, that figure is expected to rise to 52%. …
The best social media ads go by in the blink of an eye. Video needs to load instantly on every device, and only fast video will keep people’s attention long enough to make a full pitch. That’s why social media videos are trending shorter and shorter. As this data from Facebook and Nielson shows, the highest impact is made in the first 10 seconds of viewing. Many brands have adapted rather quickly to this trend, and your business can, too. …