There isn’t really any other word for it– Instagram Stories are just fun. They’re designed to be that way, with these Snapchat-copycats providing a break from your feed of edited-to-perfection content that’s displayed as soon as you open the app. While Stories may seem like an afterthought of Instagram, they’ve actually become integral to how and why the platform is used. They’re exciting and engaging, and they have that right now sense of urgency that will get people to act. Stories can …
Category: Social Media Marketing
Combining quality video with social media is a powerful digital marketing strategy. Last year Facebook CEO Mark Zuckerberg named video as the next “megatrend.” With about 45% of people watching more than an hour of Facebook or YouTube videos a week, it’s a trend all marketers should get on board with. Here are some more eye-popping stats. Facebook: Over 500 million people watch video on Facebook every day, consuming more than 100 million hours each day, every day. Instagram: Over …
There’s no doubt that consumer attention spans are getting smaller and smaller, especially when they’re browsing Facebook. That’s why video ads need to instantly pull people in. In 2019, video will be more important than ever in social marketing. According to a report from Facebook, the platform sees more than three billion video views every day. And, in order to capture and retain attention, these videos are shorter than ever. Whether your goal is to build brand awareness, convert new …
LinkedIn is a powerhouse for B2B businesses, and can even have incredible uses for B2C brands looking to make business connections, too. This is the only real social media platform that emphasizes professional development at its core, and this year it’s gone through some big changes to take us into 2019. Increased functionality of LinkedIn video was one of the amazing things that we got this year. Users can now upload video not only through mobile, but also desktop, to …
Pop quiz. Which should you be using more of for your online marketing: landscape video, or vertical video? While there’s a time and place for both types of videos, we’ve found that even though vertical video is increasing in importance, fewer businesses are adopting it and adding it to their content mix. This is an enormous missed opportunity because the increase of mobile usage means that more users are prioritizing vertical video, and you should, too. In this post, we’re …