With the rising popularity and entertainment value of the video marketing platform TikTok, many marketers and brands are wondering whether they should jump on the bandwagon. TikTok is a fairly new–but incredibly popular–platform that has only been on the scene for a few years. But it’s picking up speed quickly, and many brands want to get in on the ground floor. Before you jump in, though, you need to know some things about how TikTok works, who’s using it, and …
Category: Social Media Marketing
Video dimensions are extremely important for getting your social media videos to display correctly on each platform. Using the correct aspect ratios, dimensions, and technical requirements for your videos ensures the best viewing quality on a specific social media platform. For marketers and brands, video is increasingly vital for online visibility. Keeping your audience engaged–and engaging new viewers and customers–depends heavily on your content displaying properly, everywhere it’s posted. So what are the video dimensions you need for every platform? …
A few years ago when Instagram Stories first rolled out, I didn’t think much of them. Why would people be interested in fleeting, disappears-after-24-hours content? And why would brands want to create them, when they would only have such a short lifespan? Clearly, I was wrong. Stories have become one of the most popular features on social media, and have now branched out from Instagram (who copied the idea from Snapchat) to Facebook, and now even to YouTube. It’s undeniable …
When done well, direct consumer advertising on Facebook can offer powerful profit growth. But all ad strategy is not created equally, and this is one area where you can’t see success if you’re only willing to dip a toe or two in the water. Ready to go full hilt? Keep reading to learn our tried and true strategy for D2C marketers who are ready for their campaigns to make more of an impact. First, take note of a few qualities …
Instagram Stories are a fantastic way to share photo and video content with your audience–without a lot of fanfare, if you want. In fact, it’s incredibly easy to create short, informal Stories in two minutes or less. With 1 billion people actively using Instagram every month and 500 million of them using Stories daily, creating Story content is a brand signal boost you can’t afford to miss out on. But, like all content, making and posting Stories can get time-consuming. …