Unless you’ve been living under a rock, you may have heard about TikTok by now. TikTok is a popular video-sharing app that offers a whole new level of connection with your target audience. Today everyone from influencers to celebrities and household brands is flocking TikTok. Entrepreneur noted that TikTok is the social media platform that offers the most long-term potential. There are many active users that create and consume content in a way that feels more personal. So, is TikTok …
Category: Social Media Marketing
It’s 2022, and if brands have not yet been on board the TikTok bandwagon, well, it’s about time that they should. TikTok’s popularity has exploded over the past few years. With 800 million users speaking 39 languages across 150 markets, the platform looks like it’s definitely here to stay for good. In fact, 90% of TikTok users access the platform every day. So this year, it’s about time that brands accept the truth – TikTok trends are, in fact, more …
The rise of popular video-sharing sites like TikTok is steadily growing, and Instagram wants to beat TikTok at their own game. Nonetheless, brands are starting to jump on the bandwagon as Reels is shaping up to be one of the crucial aspects of digital marketing for 2022. Consumer expectations will constantly evolve, and brands know that they need to move along with it. Since the one billion active users on Instagram are already embracing Reels, it’s high time that brands …
If you are familiar with Dynamic Product Ads on Facebook, you will understand the core of what TikTok Dynamic Showcase Ads are right away. However, there are some key differences. The most important difference being the creative format and creative best practices. TikTok is a video-only platform, meaning you need videos for every single SKU in your catalog. The videos need to grab people’s attention instantly and drive direct response. Shakr is the preferred creative partner for brands looking to …
In a world where consumers are getting exposed to many video ads per day, it’s becoming clear that a straightforward ad wouldn’t make much of a difference to cut through the noise. Still, brands need to also be concerned about overexposure. According to Google, whenever consumers see the same videos played repeatedly, it can lead to frustration and decreased brand equity. This is why an effective video marketing strategy is essential for brands to help maximize their video ads. Brands …