Instagram reached a whopping 1 billion monthly users in 2018, and there’s no sign everyone’s favorite photo-sharing app is slowing down. Of all the trends to consider, this striking number may be the most important: Instagram now has a multibillion-dollar global reach that makes it possible for advertisers to access their target markets with ease. In 2019, experts predict that even more users and advertisers will flock to Instagram. So, what will be the Instagram trends marketers need to know …
Category: Social Media Marketing
The fear of missing out (or as some of my fellow Millennials refer to it, #FOMO!) is a legitimate psychological phenomenon based in loss-aversion. We’re more scared of losing something than gaining it, and leveraging that fear can be a powerful marketing strategy when used correctly. Marketing experiences are one of the best ways to use FOMO to your advantage. Everyone is afraid of missing a sale, but that doesn’t even hold a candle to the fear of missing The …
Oh, the Holidays. What a perfect time to shop! Did you know that the average shopper spends around $ 970 during the holiday season? That’s a lot. And if you are a business, the holidays are the perfect opportunity to revel in huge fourth-quarter sales. If you want your business to get a piece of the action, you have to make sure that you are setting yourself apart from the competition. Using creative marketing ideas that are suitable for your business …
For marketers and businesses, this time of year is one of the most chaotic seasons we’ve got. Not only are we dealing with the end of year insanity with holiday deals, we also have to be doing a year-end review and diligently creating the strategies that will carry us into 2019. Video marketing has continued to grow in importance throughout 2018, and that won’t be changing any time soon. Because of this, alongside the emergency of new trends and use …
Responsive web design wasn’t always the norm. Until Google changed its algorithm in 2015, many websites were built for and looked best on a desktop. Once mobile-friendly sites started dominating the rankings, responsive design became a universal business requirement. Online video is seeing the same shift. With more and more viewers glued to tiny screens, marketers who don’t produce mobile-friendly video will start to lose out on traffic, view counts, and conversions. If you’re not a video-editing whiz, navigating the …