At this point, every marketer can reach a consensus that TikTok has indeed taken the past year 2020 by storm. If current predictions are to be expected, then TikTok will be even bigger this 2021. Since its launch in 2016, TikTok has garnered a massive user base of 500 million people. The social media platform is home to over 800 million monthly active users, and it has been downloaded more than 1.5 billion times worldwide. The TikTok phenomenon is already …
Category: Social Media Marketing
2020 has been challenging, to say the least. Five weeks before the year ends, social media platforms seem to be on a roll with some brand-new features! Over the last couple of weeks, leading social media platforms launched LinkedIn Stories and Twitter Fleets. Let’s take a quick look at what it’s all about. LinkedIn Stories First introduced on Snapchat, then on Instagram and Facebook, now LinkedIn also has a “Stories” feature. Last October 2020, LinkedIn launched its own version of …
TikTok is the latest mobile app that is taking the world by storm. Unless you’ve been living under a rock this 2020, you’ll find that some (if not most) of the people you know have started to make videos on the app. Surprisingly, TikTok’s massive success can be largely attributed to a predominantly untapped target audience. Organizations often find this demographic to be a little challenging to connect with. However, the TikTok app might just be the gateway for brands …
TikTok seems like an app that came from nowhere and then exploded in popularity due to the Gen Z crowd’s influence. An app that initially started in China has now become a worldwide sensation. In fact, it hit 1.5 billion downloads last year from Apple’s App Store and Google’s Play Store. TikTok had its humble beginnings as a moderately successful video-sharing app called Douyin in China, and it was known as TikTok to the rest of the world. 2018 was …
The rapid spread of COVID-19 earlier this year has prompted organizations to scale back on their marketing campaigns. With the global economic shutdown and the government mandate to work remotely, the whole world has been put on hold. As such, organizations have no choice but to push back on their major product launches or to proceed with the events virtually. With social distancing still being strictly implemented to help prevent the spread of the COVID-19 virus, social media has now …