The rise of popular video-sharing sites like TikTok is steadily growing, and Instagram wants to beat TikTok at their own game. Nonetheless, brands are starting to jump on the bandwagon as Reels is shaping up to be one of the crucial aspects of digital marketing for 2022. Consumer expectations will constantly evolve, and brands know that they need to move along with it. Since the one billion active users on Instagram are already embracing Reels, it’s high time that brands …