Social media is the future. You already knew that. But have you really grasped the full extent of its reach, particularly when it comes to Facebook and Instagram? People spend more time on social media than they spend watching TV. 59% of global consumers say social media guides their purchasing decisions. One out of every five minutes spent on a mobile phone is spent on Facebook and Instagram. Facebook and Instagram are heavily used by millennials, the demographic group with …
Category: Instagram
Instagram reached a whopping 1 billion monthly users in 2018, and there’s no sign everyone’s favorite photo-sharing app is slowing down. Of all the trends to consider, this striking number may be the most important: Instagram now has a multibillion-dollar global reach that makes it possible for advertisers to access their target markets with ease. In 2019, experts predict that even more users and advertisers will flock to Instagram. So, what will be the Instagram trends marketers need to know …
Responsive web design wasn’t always the norm. Until Google changed its algorithm in 2015, many websites were built for and looked best on a desktop. Once mobile-friendly sites started dominating the rankings, responsive design became a universal business requirement. Online video is seeing the same shift. With more and more viewers glued to tiny screens, marketers who don’t produce mobile-friendly video will start to lose out on traffic, view counts, and conversions. If you’re not a video-editing whiz, navigating the …
The best video ads in your social feeds are the ones that hold your attention, are relevant to your interests, and don’t annoy you. For instance, say your favorite musical artist is coming to town, and you see a Facebook or Instagram video ad announcing the upcoming tour. That’s awesome! Not only does the ad look and sound good on mobile, but it’s pretty effective for selling tickets. You know a good video ad when you see one, but the …
Influencer partnerships and video are two of the most powerful strategies for growing your business on Instagram. With 33% of millennials and 40% of Gen Z social media users spending more time watching video than anything else, video is the best way to get your users’ attention. Adding influencers to your Instagram strategy can boost revenue and increase post engagement for less than the cost of traditional advertising. In fact, ads featuring influencers bring in an average of $6.85 for …