The verdict is out: shorter video on social typically performs better. While there’s definitely a place for long-form content on social media, the standard rule of thumb is that shorter videos (a minute or under, if not thirty seconds or less) will be most impactful and achieve the highest viewer retention rates. This means, of course, that you need a lot of super short social videos to keep your brand relevant in your audience’s mind and maintain engagement. When plenty …
Category: Instagram
Instagram Ads are one of the most valuable PPC options available to advertisers. There’s no question about it. With around 30% of users purchasing something they’ve first discovered on Instagram and the massive reach potential of Instagram Ads, this adds up. Video ads are likely even more valuable, ranking in an average of 3x more comments and engagement than sponsored posts that only contain images. This statistic in particular is important, because it demonstrates why creating Instagram ad funnels with …
In the attention economy, Instagram Stories are very rich. Everyone is getting in on the trend. So how do you keep people watching those enticing vertical videos, day in and day out? Whether you run multiple brand accounts or just create a lot of content for your own brand, you’re going to need a strategy that scales. Instagram story templates can help — as long as you know how to use them. All you need to know are the Three …
Instagram is already home to 300 million active users (and still growing). From social media influencers to celebrities to top brands, everyone is busy engaging their target audiences on this Facebook-owned app. An app-only platform shot to fame since its inception in 2011; all credits to visuals that kept audiences engaged. Social media marketing strategies evolved almost immediately, adjusting itself with the growing popularity of this visually engaging platforms. Instagram has gone beyond just sharing images. In 2013, Instagram started …
There isn’t really any other word for it– Instagram Stories are just fun. They’re designed to be that way, with these Snapchat-copycats providing a break from your feed of edited-to-perfection content that’s displayed as soon as you open the app. While Stories may seem like an afterthought of Instagram, they’ve actually become integral to how and why the platform is used. They’re exciting and engaging, and they have that right now sense of urgency that will get people to act. Stories can …
