If you’ve been paying much attention in the social media sphere, you’re likely aware video has become a popular—and highly engaging—form of content across all major platforms. As a result, smart brands now consider it an integral part of their social media marketing strategies. But if you’ve experimented with video in social, you may have noticed that successful YouTube content often tanks on Facebook. Or maybe you’ve wondered how your Instagram videos should differ from your Vines. Your videos must …
Category: Instagram
Marketing videos are created to tell a story. But when making a video, marketers have several questions in mind. Like, for example, what is the best time frame for a promotional video? Will my viewers lose their interest if the videos are long? Well, brands that have leveraged the benefits of video marketing agree that short videos have a definite edge over the longer version when it comes to driving traffic and boosting conversion rates. Thousands of short videos are …