For most social platforms, you have up to 5 seconds to capture a users’ interest before they click away. On some, you have as little as three seconds. And here’s the kicker: in many cases, you need to capture viewer interest without any sound. It’s not all that hard to create a strong video. It’s a lot harder to make viewers care in the same amount of time it takes to ask someone “how are you doing today?” It clearly …
Category: Instagram
If you’ve watched any videos on Facebook or Instagram lately, you may have noticed that underneath the video, it will tell you how many views the video got. Not only will the person or Page who posted the video be able to see this, everyone else will, too. The number of views your video received is now public knowledge. At a first glance, it’s easy to think “so what, does that really matter?” It does, in fact, matter quite a …
There’s a lot of choices that businesses have to face when taking over their marketing. They have to decide which social media profiles to choose, which web host to go with, and what you want your primary strategies to be. When it comes to video marketing, there’s another big decision that can often stump businesses and some marketers alike: native video or YouTube? Uploading your content with native videos and through YouTube each have their own unique benefits and potential …
Facebook Ads is constantly updating their interface with new features, but it’s not all that often that we get new ad types all together. Instagram Story Ads is the newest ad type and placement that we’ve gotten recently, and it’s an incredible platform to include in your video marketing efforts. Because Instagram Story Ads is an entirely new ad format and is different from anything else that we’ve seen from Facebook Ads, it’s important to approach it as entirely new. …
Facebook focuses on idea sharing, Twitter is all about broadcasting your thoughts, Instagram prioritizes the visually interesting, and Pinterest provides storage for the content and products you love. Each social media site is designed to serve a different purpose, so we use it differently. It’s no surprise, then, that we’ll watch—and expect—different types of video on each platform. In this post, we’re going to go over how to use video marketing on each individual social media site for best results, …
