There’s a lot of choices that businesses have to face when taking over their marketing. They have to decide which social media profiles to choose, which web host to go with, and what you want your primary strategies to be. When it comes to video marketing, there’s another big decision that can often stump businesses and some marketers alike: native video or YouTube? Uploading your content with native videos and through YouTube each have their own unique benefits and potential …
Category: Instagram
Facebook Ads is constantly updating their interface with new features, but it’s not all that often that we get new ad types all together. Instagram Story Ads is the newest ad type and placement that we’ve gotten recently, and it’s an incredible platform to include in your video marketing efforts. Because Instagram Story Ads is an entirely new ad format and is different from anything else that we’ve seen from Facebook Ads, it’s important to approach it as entirely new. …
Facebook focuses on idea sharing, Twitter is all about broadcasting your thoughts, Instagram prioritizes the visually interesting, and Pinterest provides storage for the content and products you love. Each social media site is designed to serve a different purpose, so we use it differently. It’s no surprise, then, that we’ll watch—and expect—different types of video on each platform. In this post, we’re going to go over how to use video marketing on each individual social media site for best results, …
One of the things that video does best is conveying emotion quickly and powerfully. You can see the expressions on someone’s face, hear their tone of voice, and feel more of a personal connection because of it. Adding emotion in social media videos strengthens them immensely. Emotionally-resonating stories can take social media by storm, getting more shares and more engagement. Most importantly, that emotion that users felt when watching the video will stick with them, leaving an impact that lasts …
Close your eyes for a second, and think about the last social media video that you remember seeing. If you’re like a large majority of daily social media users, it’s probably a video that you saw within the last few hours. What was the video? Was it a tutorial showing you how to make easy chicken parmesan, or a video from a business explaining why they work with certain nonprofits? Or maybe it was an interview with a CEO or …