Facebook Ads is constantly updating their interface with new features, but it’s not all that often that we get new ad types all together. Instagram Story Ads is the newest ad type and placement that we’ve gotten recently, and it’s an incredible platform to include in your video marketing efforts. Because Instagram Story Ads is an entirely new ad format and is different from anything else that we’ve seen from Facebook Ads, it’s important to approach it as entirely new. …
Category: Instagram
Facebook focuses on idea sharing, Twitter is all about broadcasting your thoughts, Instagram prioritizes the visually interesting, and Pinterest provides storage for the content and products you love. Each social media site is designed to serve a different purpose, so we use it differently. It’s no surprise, then, that we’ll watch—and expect—different types of video on each platform. In this post, we’re going to go over how to use video marketing on each individual social media site for best results, …
One of the things that video does best is conveying emotion quickly and powerfully. You can see the expressions on someone’s face, hear their tone of voice, and feel more of a personal connection because of it. Adding emotion in social media videos strengthens them immensely. Emotionally-resonating stories can take social media by storm, getting more shares and more engagement. Most importantly, that emotion that users felt when watching the video will stick with them, leaving an impact that lasts …
Close your eyes for a second, and think about the last social media video that you remember seeing. If you’re like a large majority of daily social media users, it’s probably a video that you saw within the last few hours. What was the video? Was it a tutorial showing you how to make easy chicken parmesan, or a video from a business explaining why they work with certain nonprofits? Or maybe it was an interview with a CEO or …
Curious about how you should use Instagram Stories marketing for your brand? Check out this Infographic 101 on what Instagram Stories are and how brands are using it to market their brand and products. Background It started with Snapchat. Snapchat stories was the first product that brought the Stories format to prominence. Then the floodgates opened when Facebook decided to adopt the format and add it to Instagram. Then Whatsapp, Messenger, and the latest addition, Facebook. It’s not a great …