Studies show that 1 in 10 purchases are now made on social media, a clear indication that new digital touchpoints are emerging for online holiday shopping. Mobile platforms are said to be the biggest driver on social media purchases, with 57% of consumers confirming that they have bought a product on social using their phones and tablets. In fact, worldwide spend on social media advertising was up 50.3% at the peak of the 2020 holiday season compared with the same …
Category: Shakr tips
If you are familiar with Dynamic Product Ads on Facebook, you will understand the core of what TikTok Dynamic Showcase Ads are right away. However, there are some key differences. The most important difference being the creative format and creative best practices. TikTok is a video-only platform, meaning you need videos for every single SKU in your catalog. The videos need to grab people’s attention instantly and drive direct response. Shakr is the preferred creative partner for brands looking to …
Video on social has historically been horizontal, with dimensions longer than they are tall so you get that wide, TV-like view, even though you’re watching it on a computer screen, tablet, or phone. Just because something has always been one way, however, doesn’t mean it should stay that way. With mobile usage surpassing desktop usage, it’s essential to incorporate more vertical video into the mix, which is inherently mobile-friendly. That being said, horizontal video shouldn’t be left entirely out of …
It’s that time of the year again! The holiday shopping season is now upon us. Retailers and consumers are both clamoring to be part of the action on the holiday shopping season. With e-commerce bringing the shopping frenzy to new heights, Adobe Digital Insights (ADI) projects that consumers in the US will spend around $124.1 billion on online shopping this 2018. This prediction accounts for nearly $1 of every $6 spent on holiday shopping from November to December. ADI …
E-commerce has definitely provided the ease and convenience that shoppers need to purchase their favorite products. With just one click of a button, they can have items delivered at their doorstep. The way consumers shop is now evolving and the world of shopping as we’ve known it from two or three decades ago are now slowly disappearing. It’s no wonder why the era of e-commerce is changing the way retailers are doing business. Over the past decade, key data trends …