Videos are beneficial when used in all areas of marketing. It’s why we have landing page videos and product videos and explainer videos and so much more. We need to be using video, and we should be using it a lot. There’s a catch, though: it’s typically really expensive to create even one outstanding, high quality video. Most businesses believe that creating marketing videos consistently would just be way outside their budget’s wheelhouse. If you’re going through the traditional channels …
Category: Shakr tips
In short – quality. That’s the most important part of any promotional video, and so that’s where I want to start. Your video has to be good. If you want it to generate lots of clicks and exposure for your business, then it has to be very good. And, if you’ve got your heart and your sights set on going viral, then it has to be very, very good indeed. Damn good, in fact. And that stands to reason, of …
If you think that demo videos aren’t worth the effort, or that they’ll be unavoidably dry, boring and sequential, then just think how drab the written replacement will be. Forcing your customers to wade through hundreds of words of copy – perhaps accompanied by a few to-the-point diagrams – is hardly a compelling way of demonstrating your product at its best. And yet, this is still how many companies choose to deliver this information. Engagement is always the key concept …
Have you ever found yourself entering the search phrase “how to [insert your problem or what you want to do here]” in Google or YouTube? Maybe you encountered a practical problem in your daily life or wanted to do something and needed the internet’s help. Then chances are that you found a YouTube video which walked you through fixing your problem, or helped you do the thing you wanted to learn. And chances are that that video was produced by …
Do you have an e-commerce site? Do you want to sell more products online? Along with a good web design, good product photos and videos are an essential part of any site that want to give its visitors a sense of trust. You don’t want to fail when it comes to the trustworthiness of your site, so having product videos and photos of high quality is essential for your business. The fact is that good product photos and videos on your site could …