The best Instagram Stories ads don’t look like any other videos on the internet. Stories are perfect for the so-called “in-between” moments. You can express yourself in real-time with authentic photos and videos taken on-the-go. The best Stories ads take on that spontaneous quality while still directing viewers towards action. Mastering Instagram Stories will deliver instant results for your brand, from higher social engagement to website visits. This is the topic of our fifth mobile video webinar, Instagram Stories Best Practices. …
Category: Shakr tips
Fun fact: Did you know that when you’re feeling sad or happy, it can actually affect how you process color? Researchers have long known that your current mood can impact perceptions of space and color– even if it’s only very, very subtly. It’s why people who feel depressed describe their moods as “grey” or “feeling blue,” while those who are happy are more likely to use terms like “bright.” There’s also evidence that color, in turn, can affect our mood …
Last week, a client came to me with a last-minute request: they wanted me to create a video ad to help promote the grand opening of their business, and the promotion needed to start within two days. I said yes, and then I realized that they meant they wanted me to create the actual video. I’m an excellent writer and I’ve got my marketing strategies on lockdown, but I felt like the all the air had been sucked out of …
Videos are beneficial when used in all areas of marketing. It’s why we have landing page videos and product videos and explainer videos and so much more. We need to be using video, and we should be using it a lot. There’s a catch, though: it’s typically really expensive to create even one outstanding, high quality video. Most businesses believe that creating marketing videos consistently would just be way outside their budget’s wheelhouse. If you’re going through the traditional channels …
In short – quality. That’s the most important part of any promotional video, and so that’s where I want to start. Your video has to be good. If you want it to generate lots of clicks and exposure for your business, then it has to be very good. And, if you’ve got your heart and your sights set on going viral, then it has to be very, very good indeed. Damn good, in fact. And that stands to reason, of …