When it comes to video marketing, the first point of call is almost invariably YouTube. Of course it is. It’s the world’s largest video sharing network by a zillion miles. With a billion monthly visitors, it dwarfs Vimeo, second in the running, at a mere 130 million. But, for such a well-known platform, you may actually be quite surprised as to how many little known features there are lurking beneath all the standard stuff. If you’ve been following this blog, …
Author: John Waldron
If you’ve been following this blog, then you will have probably noticed over the past few weeks that we’re on a bit of a YouTube kick at the moment. The focus, as ever, has been on marketing, and we’re going to continue now with a relatively new YouTube tool that will help give your promotional videos an extra special boost when you broadcast them – YouTube Cards. What Are YouTube Cards? Well, actually, to just call them “YouTube Cards” doesn’t …
Video marketing on YouTube is massive. Nay, it’s bigger than that. YouTube is MAHOOSIVE!! It’s colossus. Titanic. Gargantuan. Astronomical – or any other synonymic adjectives for “extremely large” you can think of, which in reference to most things would be nothing but hyperbole, but, in the case of YouTube, are right on the money. Often cited as the second largest search engine on the web, it is indeed the third most visited site, being pipped only by Facebook (in second) …
Conversions, conversions, conversions. That’s the name of the game with pretty much all content marketing. And, just as video marketing is no exception, neither is Facebook video marketing. We’ve discussed at length in previous posts the 10 Elements of High Performing Facebook Video Ads, we’ve had a look at The Good, The Bad and The Indifferent ads that are currently in circulation on Facebook, and we’ve also considered 5 Facebook Targeting Hacks To Find Your Audience. Indeed, we’ve already drilled …
Hello and welcome again to the next instalment in our December series all about promotional Facebook videos. Last week we took a look at some Facebook targeting hacks that will help get your videos seen by as many relevant people as possible. This week, we’re going to take a moment to look at some live examples of Facebook video advertising, and consider which are good, which are bad, and which are not bad but not particularly good either. So, let’s …