Brand videos are an outstanding medium that can be used to set yourself apart, tell your story, and connect with new customers. It’s kind of like the elevator pitch of online marketing, and the potential reach is exceptional. It’s easy to look at examples of exceptional brand videos and feel like they must have been created intuitively and seamlessly, but that isn’t always the case. As many great videos as there are out there, after all, there are at least …
Category: Promotional Videos
Responsive web design wasn’t always the norm. Until Google changed its algorithm in 2015, many websites were built for and looked best on a desktop. Once mobile-friendly sites started dominating the rankings, responsive design became a universal business requirement. Online video is seeing the same shift. With more and more viewers glued to tiny screens, marketers who don’t produce mobile-friendly video will start to lose out on traffic, view counts, and conversions. If you’re not a video-editing whiz, navigating the …
The average small business spends about $400 a month on marketing, with less than half of that going to digital marketing. That’s a pretty tight budget, so it’s easy to see why many small businesses automatically assume that quality video marketing is out of their price range. The question becomes how much does video marketing cost? How much does video marketing cost when you hire someone to handle the process from beginning to end? And what can businesses do if …
You know you want to use videos on your product pages to increase sales, but how do you choose what type of video you want to use? There are several different types of product videos that you can choose from, each of which has their own strengths, limitations, and best uses. The product video that is best for your site will depend on a number of different factors, including your industry, your audience, and even the product itself. In this …
Landing pages are all designed to get users to take specific actions. These actions can include everything from signing a petition to donating to a charity. Most often, though, landing pages focus on getting users to purchase a product, service, or subscription. Landing page videos can be an extraordinarily effective addition to both the actual landing page, and the marketing materials leading up to getting users to the landing page. They can drive significantly more conversions, and with more customers …