You would never purchase something online without seeing a picture of it first. Product images let you see an item up close and personal, so you can get a feel of what you’re purchasing. Product videos, however, are even more effective for a number of reasons, especially when you know how to optimize them for conversions. In this post, we’re going to go over exactly why all product pages should have videos, different types of product videos, and how to …
Category: Promotional Videos
In today’s world, where we increasingly have an attention span that can’t even rival a goldfish and more distractions than ever, it’s hard to keep users engaged, focused, and on track. This means that it’s more difficult to get users to move through our “what” and get to our “why,” making it harder than ever to get users to convert. This even applies to videos, which users are more likely to consume than other types of content. If you want …
Hello and welcome again to the next instalment in our December series all about promotional Facebook videos. Last week we took a look at some Facebook targeting hacks that will help get your videos seen by as many relevant people as possible. This week, we’re going to take a moment to look at some live examples of Facebook video advertising, and consider which are good, which are bad, and which are not bad but not particularly good either. So, let’s …
Welcome to the final instalment of our promotional video mini-series. We’ve covered everything from the equipment and practicalities of shooting and sharing promos, to gaining market share and taking 9 lessons from a master. But this week we’re going right the way back to the beginning of the process – scriptwriting. Long, long before there are any lights, cameras and action, there needs to be a script. This is as true in the video marketing world as it is in …
Welcome to the third part in what has turned out to be a mini-series on making and marketing promotional videos. At the start of the month we discussed ‘Gaining Market Share With Target Promotional Videos’, and last week we considered the ‘9 Elements Of A Great Promotional Video’. This week, we’re getting slightly more practical, and discussing the equipment and software that you’ll need to start shooting, editing and sharing your promos. We hope you’ve enjoyed this series. Video promos …