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Category: Video Ad Industry

23 YouTube Statistics That Should Shape Your Marketing Strategies

In Video Ad Industry, Video MarketingDecember 20, 2018 Ana Gotter

When most businesses are shaping out their social media strategy, Facebook is at the top of their list. Then often Instagram, and maybe Twitter. YouTube is sometimes the social media channel that’s considered last. Some businesses don’t see it as immediately valuable because things don’t go viral natively the same way that they do on Facebook, and video marketing is of course more time intensive. If you aren’t carefully considering YouTube, you should. And if you are using YouTube, you …

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New Year, New Strategy: Creating Your Video Marketing Plan for 2019

In Social Media Marketing, Video Ad Industry, Video Marketing, Video SEODecember 20, 2018 Ana Gotter

For marketers and businesses, this time of year is one of the most chaotic seasons we’ve got. Not only are we dealing with the end of year insanity with holiday deals, we also have to be doing a year-end review and diligently creating the strategies that will carry us into 2019. Video marketing has continued to grow in importance throughout 2018, and that won’t be changing any time soon. Because of this, alongside the emergency of new trends and use …

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YouTube’s Updated Brand Lift Metrics & What It Means for Video Advertising

In Video Ad Industry, Video MarketingNovember 13, 2018 Ana Gotter

With advanced tracking pixels and today’s current technology, it doesn’t seem like it would be so hard to figure out how effective your PPC ad campaigns are. Someone sees an ad, they click, they buy. Super straight forward, right? In reality, conversion funnels are often more complex than that. Users often need to see an ad from the same brand multiple times before they’ll be comfortable enough to click, let alone convert. And those initial ads may not be attributed …

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Split Testing 101: How to Actually Split Test Facebook Ads

In Facebook, Social Media Marketing, Video Ad IndustryNovember 5, 2018 Ana Gotter

We talk a lot about how important split testing is. Split testing (or “A/B testing”) allows you to test multiple variations of your ad campaigns to see your audience responds to, and from there you can start to work out why. Before you actually test your theories, after all, they are just that– theories. But how exactly should you split test your campaigns? How many factors of your ads should you be testing, and how do you budget for it, …

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7 Stats That Demonstrate The Psychology of Buyer Behavior

In Video Ad Industry, Video MarketingOctober 25, 2018 Ana Gotter

So much of what we do is marketers is hyper-focused on our specific, niche audiences. This ranges from copywriting strategies to interesting targeting to choosing what times we post on social media. It’s complex, but it’s tailored to our audience, so it works. While audiences all want vastly different things in products and services, the good news is that buyer behavior overall is relatively consistent. We’re all driven by similar psychological principles that affect when we buy, why we buy, …

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