Video marketing is so commonplace now that it’s hard to imagine a world without it. No commercials, no YouTube ads, no brand awareness campaigns or vine-styled content going viral on social media. And yet there was a time when the very first video advertising was actually the first and all brand new. In this post, we’re going to take a look at some of the most significant videos that left their mark on us, changing the world of marketing as …
Category: Video Ad Industry
Facebook Ads has long been used to attract cold audiences and usher them along the digital sales funnel with the hopes of turning them into leads and then customers. Retargeting made that process easier, but lead generation, in particular, was sometimes still difficult because mobile users didn’t want to take the time to fill out all those forms on their phones. Facebook’s lead generation ads changed that. About two years ago, Facebook rolled out a mobile-only ad format (which now …
When designing videos for mobile, audio can often seem like an afterthought. On social media, sounds enhance visuals, not the other way around. After all, there’s a strong chance your audience won’t hear your carefully chosen music or script. Huge portions of mobile audiences prefer to watch videos with the sound off. Since you want to please your audience, your videos should be viewable in total silence. So we’ve come up a rule to guide you as you dive into …
If you’re looking through your Facebook feed, what’s one of the first things that might actually get you to stop scrolling? For many people, the answer to that question is “video.” Auto-playing video– even without sound-– pretty much demands attention long enough that it gets users engaged and wanting to watch. That initial ability to get a user to stop scrolling is important, and video ads have it in spades. A lot of brands, however, still struggle when it comes …
Let’s say that you love hiking, and you see a Facebook ad for a pair of hiking boots. The ad looks interesting, but it’s a brand you aren’t familiar with, and you don’t really need them. Do you buy? Probably not. But then you see another ad in a week or so, and this time you think “why not click?” There are a ton of great testimonials, and they look great. But you still don’t need them. Until a week later, you see …