The musical theme to Jaws has become synonymous with dread, the slow build to a terrifying moment. Its few bars bring the shark to life instantly. As soon as you recognize it, it’s already too late. Background music is a shortcut to emotions. It expresses feelings before we’re even consciously aware of them. In a talk given to neuroscientists, composer Joel Douek put it this way: “Unlike eyes, ears can detect phenomena in any direction without having to be focused …
Category: Video Ad Industry
When most people hear the phrase “Google Ads,” their first thoughts immediately jump to the conventional search ads that will be displayed at the top of a user’s results pages. These are, without a doubt, an essential part of the Google ad platform. Display ads, however, are also an important part of Google Ads, even though they don’t always get quite as much attention. The display network (previously referred to as Google AdSense before a recent name change) allows advertisers …
When you’re creating video content for your marketing campaigns, how do you decide which selling points, emotional appeals, and stories will resonate most with your audience? What about different segments within your main audience? Whether you do it intentionally or not, you’re likely considering some version of a buyer persona when deciding what messages your audience would be most responsive to. In this post, we’re going to discuss how to create buyer personas that actually work and how you can …
In my experience working with clients, I’ve found that they typically struggle most with two different aspects of the Facebook Ads system itself: targeting and bidding. Targeting at least stays relatively consistent year after year (barring the partner categories shutdown that’s happening now). The bidding interface has changed radically, with updates to the interface happening around once a year or so. It’s not surprising that most people are confused by the bidding system. There’s a lot of options, and when …
Whether you’ve built a standalone app with the goal of being the next candy crush or an app that’s meant to bolster what your business already sells, promoting your app can be difficult. Not only do you have to get it in front of your target audience (which is particularly difficult for apps that don’t exist along a coinciding business, like Snapchat), but you also have to show users the value of the app, convince them to download, and then …