There are a few words that I’d use to describe video marketing right now all at once: Essential. Dynamic. Oversaturated. Video marketing is important, because video is easily the best medium for dynamic storytelling, and more users than ever before want to see video more than anything else. Unfortunately, everyone knows this, and our environment is being flooded with low-quality videos brands are churning out just to try to stay relevant. Our Facebook feeds, display ads, and even emails are …
Category: Video Ad Industry
Facebook wasn’t always the huge ad network it is now. In 2006, Facebook had only one advertiser, Microsoft, and one audience, which the New York Times described as “young, educated spenders.” Oh, how times change. Now 2.3 billion people and over 6 million advertisers use Facebook. There are 90 million business pages. For marketers, using Facebook ads is often the best way to reach out to the customers they need. Not every Facebook ad is successful. Most are not. There’s …
One of video’s greatest strengths is that you can convey so much without actually saying anything– a little like a smile. The aesthetics in video campaigns matter. It affects how we perceive a brand, how hard the emotional impact hits us, and how much we’ll take away later. Sometimes we remember a feeling more than a message, and a strong visual with strategic aesthetics can be key to that. This is something that dental alignment company Candid clearly understands and …
We all know the facts: That video advertising can be wildly successful, that it can build brand awareness like no other and drive sales and conversions at multiple stages of the sales funnel. Many of us, however, struggle to implement it correctly. Video advertising can be tricky, especially since there are so many moving pieces and so many choices that you need to make with PPC campaigns. This can put some marketers off from engaging in video PPC advertising, but …
Here at Shakr, we talk a lot about how to create incredible video marketing campaigns that will help you establish your brand and attract your target audience. Sometimes, the best way to do this is to actually breakdown a unique, highly successful video campaign and see what other brands can take away from its strategies, so we’re launching our new brand video breakdown series to help with this. In this first post of the series, we’ll look at D2C furniture …