As a marketer there is something cathartic about starting a new year. You summarize what you learnt during the last year and get a clean sheet to start over with. After recharging your batteries over the holidays you get back to the office full of energy and vigor, looking to start the new year with a bang. In 2015, I bet that bang will be video marketing. Sure, there are a barrage of predictions about what will happen in the …
Category: Video Ad Industry
Video is not optional anymore. It’s a must-have. Spending on video advertising grew by 76 percent in FY 2014. And now, with the wide release of Facebook’s Premium Video Ads, small businesses can finally take advantage of video advertising in a big way. Video consumption on Facebook is skyrocketing. Facebook launches Premium Video Ads for everyone. With 1 billion video views per day, video consumption on Facebook is skyrocketing. Between May and July, mobile consumption of video on Facebook grew by 65%. Overall, …
The advertising industry has a secret they don’t want small businesses to know about, because of their cozy relationship with Big Business, whom they call “Brands”. Innovation in the ad industry that delivers higher ROI on ad spend is designed for Big Business, not small business. SBA.gov has a ton of great resources for small businesses, including this Getting Started Guide for Small Business Advertising. One of the key parts of this report is a good healthy dose of reality: “It takes time and persistence,” says …