If you’re making ads for social media, chances are your audience will watch on a mobile device. Creative content is the most important part of a successful mobile video ad. Your photos, videos, Stories, copy, and music matter. They are the only things your customers see and therefore are your biggest chance to grow your business. We want to inspire you to dive into Facebook and Instagram ads with the mind of a creator. Let’s look at the different ways …
Category: Video Ad Industry
Facebook Ads is complicated. There’s no getting around that. There’s a big learning curve every step of the way. You have to get used to the interface, learn best practices, understand the targeting system, and make calculated decisions based on bids, placements, and so much more. Then, once you learn all this, the hard part still isn’t over. When you got to scale your campaigns in number and budget, the typical create-an-ad tool just didn’t seem to cut it. Power …
Video makes the marketing world go ’round. That’s what it feels like right now, at least, with “use more video” showing up as a best practice in a majority of blogs on marketing. Businesses are being encouraged to use video in blogs, content marketing, social media marketing, and even email. Customers don’t just like it; they’re starting to expect it. All that being said, the world of video marketing is changing. It hasn’t always looked like what it is now, and …
Copyright law is something that people associate with movies and that warning that comes on that warns people that those deviants engaging in video pirating will be found and prosecuted to the full extent of the law. That’s not the type of copyright that is actually most likely to affect businesses who want to create marketing videos, however, and unlike those who make a hobby out of pirating movies, businesses who violate copyright laws are likely to be found and held …
Have you ever seen an ad for a fitness app or meal plan kit and thought “I have to try that?” Maybe it makes sense for your lifestyle or speaks to a hidden desire you have. Fitness ads are most effective when they speak to aspects of identity. And brands do that in two ways. The Identity Matrix: aspirational vs. relatable content Social media has made healthy living more accessible than ever before. Now, whenever you log into Facebook, YouTube, …