Buying a car is one of the biggest purchases you can make in life. With so many options on the market, car dealerships and manufacturers know that they need to find ways to stand out and set themselves apart. Some struggle with this, relying on pictures of their cars driving along a road while a voiceover lists some interesting features that no one is paying attention to. Some, on the other hand, are wildly successful. And in this post, we’re …
Category: Video Ad Industry
When most businesses are shaping out their social media strategy, Facebook is at the top of their list. Then often Instagram, and maybe Twitter. YouTube is sometimes the social media channel that’s considered last. Some businesses don’t see it as immediately valuable because things don’t go viral natively the same way that they do on Facebook, and video marketing is of course more time intensive. If you aren’t carefully considering YouTube, you should. And if you are using YouTube, you …
For marketers and businesses, this time of year is one of the most chaotic seasons we’ve got. Not only are we dealing with the end of year insanity with holiday deals, we also have to be doing a year-end review and diligently creating the strategies that will carry us into 2019. Video marketing has continued to grow in importance throughout 2018, and that won’t be changing any time soon. Because of this, alongside the emergency of new trends and use …
With advanced tracking pixels and today’s current technology, it doesn’t seem like it would be so hard to figure out how effective your PPC ad campaigns are. Someone sees an ad, they click, they buy. Super straight forward, right? In reality, conversion funnels are often more complex than that. Users often need to see an ad from the same brand multiple times before they’ll be comfortable enough to click, let alone convert. And those initial ads may not be attributed …
We talk a lot about how important split testing is. Split testing (or “A/B testing”) allows you to test multiple variations of your ad campaigns to see your audience responds to, and from there you can start to work out why. Before you actually test your theories, after all, they are just that– theories. But how exactly should you split test your campaigns? How many factors of your ads should you be testing, and how do you budget for it, …