Earlier this year in the United States, hundreds of millions of Americans were glued to their screens, watching the Super Bowl. And while they were doing that, they were watching all those Super Bowl commercials, which have pretty much become almost as big of a part of the event as the game itself.
Immediately following this, there’s typically a flurry of conversation about the amazing results these video campaigns yield, and when I talk to small businesses about video marketing, they shrug it off. Sure, they think, it worked for them, but I could never do that.
I’m here to tell you right now that this is a big misconception. You don’t need millions of dollars to throw at a single thirty second ad in order to make a big, brand-defining, business-changing impact. Shakr was built partially on this principle, making high quality video creation and scaling accessible to businesses ready to use it.
In this post, we’re going to take a look at 8 amazing brand videos. Some come from bigger brands, and some come from relatively small brands, but each have a lot to teach us. We’ll look at what brand videos should accomplish, and how you can adapt the strategies used here to create successful campaigns all of your own.
What Brand Videos Should Accomplish
When you’re creating your brand videos, you should keep in mind that they should be accomplishing the following criteria:
- Leaves an impression. Even if you’re going for humor or just sharing an interview with your CEO, the video should emphasize your branding instead of hiding it behind an information dump.
- Motivates people. Viewers in your target audience should either want to learn more or be ready to dive in and do business with you, and not exclusively just because of how great the product is, but what your brand is, too.
- Provides some sort of emotional value. Having an emotional payoff from watching can help create that long-lasting impression.
- Have clear call outs to your business. Even if the video doesn’t talk about your business much because you’re focused on causes or your mission, make sure that you tie your business into the video, explaining how it relates to you. This is an important step that a shocking number of brands leave out.
Let’s take a look at 8 incredible examples of branded videos in depth and discuss how they accomplish each of these tasks in unique ways.
2. Coca Cola
3. Bark Box
Brand videos can help you to better define and explain your brand in a potentially viral way, and they’re a little like explainer videos designed to help you stand apart from all the competition. They offer exceptional opportunities to make a lasting impression on your target audience, so take the lessons from these 8 examples of brand videos that did this well and apply them to your own campaigns. You might even be surprised at how successful your campaigns become.
Looking for new ways to create unique, branded videos or to scale your campaigns? Learn more about Shakr today.