So, you have made the decision to get involved with the power of Facebook advertising. 92% of social marketers are using Facebook advertising and it accounts for 9% of all digital ad spending each day. But before you steam ahead with crafting your great new promotional ad or video that will storm Facebook’s crowded marketplace, there are a few things to take care of. Chief amongst these is making sure that your audience is targeted and focused. If you don’t …
Author: John Waldron
Welcome to the final instalment of our promotional video mini-series. We’ve covered everything from the equipment and practicalities of shooting and sharing promos, to gaining market share and taking 9 lessons from a master. But this week we’re going right the way back to the beginning of the process – scriptwriting. Long, long before there are any lights, cameras and action, there needs to be a script. This is as true in the video marketing world as it is in …
Welcome to the third part in what has turned out to be a mini-series on making and marketing promotional videos. At the start of the month we discussed ‘Gaining Market Share With Target Promotional Videos’, and last week we considered the ‘9 Elements Of A Great Promotional Video’. This week, we’re getting slightly more practical, and discussing the equipment and software that you’ll need to start shooting, editing and sharing your promos. We hope you’ve enjoyed this series. Video promos …
In short – quality. That’s the most important part of any promotional video, and so that’s where I want to start. Your video has to be good. If you want it to generate lots of clicks and exposure for your business, then it has to be very good. And, if you’ve got your heart and your sights set on going viral, then it has to be very, very good indeed. Damn good, in fact. And that stands to reason, of …