If you think that demo videos aren’t worth the effort, or that they’ll be unavoidably dry, boring and sequential, then just think how drab the written replacement will be. Forcing your customers to wade through hundreds of words of copy – perhaps accompanied by a few to-the-point diagrams – is hardly a compelling way of demonstrating your product at its best. And yet, this is still how many companies choose to deliver this information. Engagement is always the key concept …
Category: Shakr tips
Have you ever found yourself entering the search phrase “how to [insert your problem or what you want to do here]” in Google or YouTube? Maybe you encountered a practical problem in your daily life or wanted to do something and needed the internet’s help. Then chances are that you found a YouTube video which walked you through fixing your problem, or helped you do the thing you wanted to learn. And chances are that that video was produced by …
Do you have an e-commerce site? Do you want to sell more products online? Along with a good web design, good product photos and videos are an essential part of any site that want to give its visitors a sense of trust. You don’t want to fail when it comes to the trustworthiness of your site, so having product videos and photos of high quality is essential for your business. The fact is that good product photos and videos on your site could …
Unboxing videos, an industry that supposedly is a multi-million industry now, is a phenomenon of today that is truly remarkable, with all kinds of product getting their own unboxing videos, not only the latest Apple Watches or iPhones but even the most obscure unboxing videos get MILLION of views. Samsung recently took unboxing videos one step further by encompassing it in their latest marketing video for their newly released Samsung Galaxy S6. So what’s the secret to making unboxing videos that …
Having good photos on your blog and site is an often overlooked but important part in satisfying your site visitors. And having good images are probably the most obvious and the most powerful quick fix you can do to your content. Good images compliment and lift a blog post and are able to guide your audience along the journey you want them to take. But bad stock photos can interrupt that journey and distract from the story you want to …