No matter how you look at it, 2020 has been a tough year. In the wake of the global turmoil of the past year, brands are pivoting to maintain their momentum towards recovery. As brands started to adapt to the new behavior of most at-home consumers, new forms of entertainment have emerged to keep these consumers occupied. Amidst all of these, major social platforms have also rapidly adapted and shifted their focus to meet the rising demands of consumers over …