How Brands Can Maximize TikTok Ads

At this point, brands have already realized that the power of TikTok could not be underestimated.

Over the past few years, TikTok has made a profound impact in the modern world. As a result, brands all over the globe are trying to get on board the bandwagon and use the platform for TikTok advertising.

Brands all around the globe have already been making waves to find new and unique waves to show their creative side, show off new collections, and provide more transparency into their organization with their TikTok videos.

Why Use TikTok Ads?

Gen Z has mainly favored TikTok, but lately, a more extensive user base has been jumping on the platform since 2020. Now, it reached 1 billion monthly users in September 2021, which represented a 45% growth from the previous 689 million in July 2020.

At the same time, the 35–44-year-old demographic increased from 13.9% to 17.1%. With such a broad range of ages represented on the platform, it’s a good chance that a brand’s target audience is already on the platform.

Here are some of the key benefits of using TikTok ads for brands:

BENEFIT 1: Effective reach and engagement

TikTok has already reached users from 150 countries, and it has become one of the most downloaded apps in recent years. TikTok ads now have a shoppable functionality to showcase the brand’s products and purchase them directly on the platform.

BENEFIT 2: Targeting potential customers precisely

TikTok helps brands target the right audience using their age, gender, location, and interests. Brands can also create custom audiences and lookalike audiences to reach more people to add to their existing customer base.

BENEFIT 3: Transparent measurement

TikTok has in-house tools to help brands track their ad’s performance. Just like Facebook, TikTok also has a pixel tracker to monitor the brand’s ad performance and then measure results by monitoring the behavior of the brand’s website visitors.

Here are some tips to help brands use TikTok to the fullest:

TIP 1: Make TikTok a Go-To Channel.

Pro Tip: Sell more products with Dynamic Showcase Ads.

Brands that got onboard the TikTok train need to maximize the platform’s potential to the fullest. Brands need to use TikTok as a go-to channel on social media by establishing a visible and continuous presence on the platform. A consistent presence on TikTok will help brands foster a strong community on the platform.

This requires brands to post a steady stream of content that gets refreshed continuously to maintain engagement. Shakr’s Dynamic Showcase Ads (DSA) can help brands create scalable campaigns for their product catalog on TikTok. Shakr helps brands deploy the right product ad, to the right person, at the right time by creating unique videos for the brand’s individual SKUs.

TIP 2: Embrace the Don’t Make Ads, Make TikToks Ethos.

Pro Tip: Make ads feel authentic.

“Don’t Make Ads, Make TikToks” is the tagline that TikTok uses as a guideline to help brands approach advertising differently on the platform. Essentially, it’s a prompt that allows brands to veer away from the traditional advertising approach on social media. Modern audiences no longer feel responsive to ads that will blatantly disrupt their online content experience. Most of them will simply swipe, skip, or ignore to return to the content they were consuming.

As a response to this behavior, TikTok encouraged an advertising environment that lets brands produce ads that will look and feel like organic content on the platform. This helps brands deploy authentic ads that will add to the TikTok user’s experience rather than interrupt it. This, in turn, will also lead to higher engagement.

TIP 3: Try Out TikTok’s Growing Creative Business Solutions.

Pro Tip: Partner with Shakr for the Brand’s TikTok Ads

TikTok has really optimized its ad solutions to cater to brands. Along with its standard ads such as In-Feed, TopView, Branded Hashtag, and Branded Effect, brands can seek the help of TikTok marketing partners like Shakr to help with their TikTok campaigns.

Brands can partner with Shakr to help turn their best TikTok video into their best weapon to cut through the noise of the barrage of ads on the platform. Shakr helps brands transform their best creatives into programmable templates. They also have the option to use bespoke creatives by the Shakr Creative Lab to help design on-brand TikTok videos.

How Brands Can Succeed on TikTok with Shakr:

Creating TikTok Videos at Scale

Brands can create dozens, hundreds, or thousands of videos based on their business and campaign goals.

Adopting Specialized Tools for TikTok Videos

Brands need simple tools that are easy to use at scale.

Producing TikTok Videos at Speed

Traditional video production methods have been too slow for the new video consumption era. Brands need creative turnaround times to be faster and within just a few minutes, not days or weeks,

Automating Great TikTok Video Creatives

Scaling and automating creatives at scale will be pointless if their quality is not up to par with the standards of the TikTok audience. Shakr creates TV-level video ads while staying true to the TikTok ethos.

Doubling Down on Video Personalization

This 2022, brands need to be able to create top-quality creatives with a focus on personalization. Shakr creates personalized videos that will capture the attention of the brand’s target audience on TikTok.

Utilizing Video Placement Liquidity

With more placements and formats on various platforms, brands need to create scalable videos that are optimized for the feed, stories, and other placements simultaneously.

Get started on using Shakr DSA for TikTok with these five easy steps.

STEP 1:

Schedule a discovery call to understand your goals, objectives, and creative strategy.

STEP 2:

Shakr provides an end-to-end scaled creative campaign proposal for your brand.

STEP 3:

Shakr’s Creative Lab team produces your bespoke video templates optimized for scale on TikTok. Or we help you onboard your own templates.

STEP 4:

The TikTok DSA Campaign is setup through Shakr’s TikTok ads integration.

STEP 5:

The campaign goes live, and Shakr helps you analyze creative performance and iterations.

Shakr will help your brand create winning ad campaigns on TikTok!

We’re here to help you create successful ad campaigns with winning videos on the hottest video-sharing app today. Shakr will help you create engaging video content that will help increase your brand’s visibility on TikTok.

Want to learn more? Schedule a discovery call with us now!

Slye is an inbound marketing professional who specializes in growth-focused content marketing. He is the Managing Director at Content Hacker.

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