The power of TikTok should no longer be underestimated. At this point, brands should know that TikTok is here to stay.
As TikTok hit a monumental 1 billion active users last year, it’s already an indication that short-form video content is not going away anytime soon. TikTok is poised to surpass Facebook and Instagram in 2022.
With its profound impact on music and pop culture for Gen Z, any business-savvy brand would know that capitalizing on TikTok’s popularity this 2022 could be an excellent marketing opportunity.
As such, brands need to be up to date with social media marketing for TikTok.
Here are some of the proven and tested TikTok strategies for brands:
STRATEGY 1: Hashtag Marketing
The hashtags that brands choose to include on the TikTok posts will drive their target audience to their videos. Brands need to be specific with their hashtags by ensuring that it pertains to the context of the video. Just like the way brands do their keyword research for SEO, brands should also do their own hashtag research to discover what type of content their TikTok audience will be interested in. Pick hashtags wisely since a post will only have a 150-character limit.
STRATEGY 2: Trending Audio for Lip Syncs
TikTok users are getting more and more creative with their lip-sync videos. Keep in mind that TikTok’s algorithm rewards users for participating in trends and using its features like sound effects, stickers, duets, and more. By using trending sounds, brands are allowing their TikTok videos to be seen by more viewers through that Discover page for that particular sound. Lip syncs and songs are an excellent opportunity to increase the brand’s viewership. However, brands also need to make sure that the trends they follow will also play towards the interests of their target audience.
STRATEGY 3: Finding your Niche Audience
Finding the brand’s niche audience on the TikTok platform is necessary to make their account stand out and keep users from discovering more videos that the brand has to offer. Finding a common theme to the brand’s post is essential to keep the audience’s attention. If the brand’s TikTok videos are inconsistent, it will probably confuse users and prevent them from following the account. The more the brand tries to experiment with its content, the more they’ll learn what type of videos to post. Brands need to listen to their own niche audience and the type of content they find interesting.
STRATEGY 4: #EduTok for Educational Content
TikTok is a minefield for educational content. Users can easily learn any skill, hack, trick, or tip on almost anything. This is also something that a brand can do. They can teach their audience about the industry that falls under the brand’s umbrella with quick tips and tricks to encourage them to learn more. Educational videos are also a gateway for encouraging the audience to visit the brand’s other channels. With detailed CTAs such as: for a more detailed step-by-step guide, visit our website or watch the full video on YouTube.
STRATEGY 5: Use TikTok Features Wisely (Duets, Stitch and Video Replies)
TikTok provides a variety of interactive features that engage with the audience and other users on the platform. Using Duets, Stitch, and Video Replies will help boost the brand’s TikTok algorithm. Using these unique features will help put the brand’s videos in front of a larger audience. Remember to watch out for any new TikTok features and be sure to try them out.
STRATEGY 6: Text Overlays and Captions
There was a significant push for accessibility across social media over the past year, and TikTok followed suit with their auto-captions features that transcribe speech for a video. TikTok also has plans to release auto-translating captions for videos in the future. Since not everyone prefers to watch videos with the sound on, text overlays have been a popular feature that keeps viewers engaged. Brands can use these features to keep their audience engaged and make their videos more accessible.
STRATEGY 7: Posting Frequently
The average TikTok user spends around an hour a day on the app, and 9 out of 10 users usually access the app multiple times per day. As such, brands need to be more mindful of these and offer more content to their followers. Building up a collection of videos will not just make users stay on the page but will also encourage users to follow the brand. TikTok suggests posting between 1-4 times per day, but if it’s not feasible, brands can start posting once a week and start ramping the frequency as they learn their way around the platform.
STRATEGY 8: Producing High-Quality Video Ads
TikTok is very user-driven, so it’s all right if your videos are not perfect. While it’s important to shoot quality videos and sound, brands should also be careful not to overproduce their videos. TikTok users tend to be put off with content that comes off as too “professional.” Brands need to find the right balance with producing high-quality video ads that will showcase their product catalog but still be relatable enough for their niche audience.
How Shakr DPA can help brands produce stellar TikTok videos
With the help of Shakr’s video creation tool, brands can create hundreds of videos at scale, each unique to their individual product catalog.
So, what are the advantages of using Shakr’s video dynamic product ads (DPA)?
World-class creative services from Shakr’s Creative Lab Experts that will help brands succeed on TikTok by creating bespoke video templates with TikTok creative best practices taken into consideration.
Intuitive SaaS Platform
A drag-and-drop and easy-to-use video creation platform empowers brands to create high-quality video ads in minutes.
Automatically create thousands of product video ads and flight them at scale on TikTok.
Brands can immediately get started creating winning TikTok ads. Here’s how:
STEP 1: Discovery Call
Schedule a discovery call to understand your goals, objectives, and creative strategy.
STEP 2: Creative Proposal
Shakr provides an end-to-end scaled creative campaign proposal for your brand.
STEP 3: Bespoke Video Templates
Shakr’s Creative Lab team produces your bespoke video templates optimized for scale on TikTok. Or Shakr can help you onboard your own templates.
STEP 4: DPA Campaign Setup
The TikTok DPA Campaign is setup through Shakr’s TikTok ads integration.
STEP 5: Campaign Execution and Metrics
The campaign goes live, and Shakr helps you analyze creative performance and iterations.
This 2022, Shakr will help you create your first video DPA campaign that will help increase your brand’s visibility on TikTok. Want to learn more? Schedule a discovery call with us now!