Imagine for a second that you can have a customer’s complete, undivided attention on social media. Instead of seeing four other posts on their feeds distracting them, all they see is yours, dominating their screen and their interest. And, even better, the content is interactive and engaging to keep them looped in. You can, in fact, accomplish this. Instagram Stories is the most commonly known one (especially with their new polling stickers), but Facebook Canvas is another full-screen experience that …
Category: Facebook
Some businesses have it easy when it comes to getting likes on Facebook; others will have a little more of a challenge. Accounting firms, after all, aren’t as inherently glamorous as the hottest restaurants or boutiques that house the latest fashions. B2B Facebook marketing is a little more of a challenge than B2C Facebook marketing for this very reason, with B2B businesses having their work a bit more cut out for them. This isn’t LinkedIn, after all, and when most …
Mobile has has changed our world. I still remember when texting was a luxury that was too expensive for most people to afford, and today I signed secure mortgage documents with a few clicks on my phone. This is all thanks to mobile, which allows us to keep up with our on-the-go lifestyles like nothing else. Mobile usage has unsurprisingly shifted over time, with users having higher expectations than ever before. There’s so many apps and distractions that the mobile …
When I talk to my clients about running ads on Facebook, I typically get one or two of the same objections over and over again. People think that they’re either too expensive, or that they just plain don’t work. This can be true, but you can decrease the likelihood of either happening if your ads are created to be as relevant as possible to the users who you’re targeting. Relevance, after all, will make a night-and-day difference between the kind …
Before attending a conference, it is wise to have clear goals in mind. We have borrowed some interesting insights from the social media examiner to guide our goals ahead of Social Media Marketing World 2018 (SMMW18). According to the social media examiner*, the top issues social media marketers are facing today are: tactics, engagement, measurement, paid social and audience selection. A goal for Shakr at SMMW will therefore be to educate ourselves on how to successfully overcome these five challenges. …