I’d been handling a client’s social media marketing for several years and was familiar with the setup that I knew. I was floored when I started managing social media for a second client much later on, and was exposed to Facebook’s business manager for the first time. When I first saw it, I was confused. I thought the interface was a little clunky, and I was often stumped trying to find the right place to manage the Pages I was …
Category: Facebook
Style is personal, and Facebook fashion ads are starting to reflect that. The savviest fashion marketers on Facebook have zeroed in on their audiences, tailoring content to a sense of personal style. You, too, can design videos that resonate with your customers’ unique tastes. Here, we’ve curated some of the best recent fashion ads to inspire your next video campaign. Wander Beauty makes its audience feel seen A makeup company that shows faces is kind of a no-brainer, since focusing …
Emma Watson has a bookclub with more than 215,000 members, and she shares book recommendations there and on her Instagram (which has more than 47 million followers) with a note about why she recommends it. If you were an author, what would you give to have her feature your book? Imagine what it could do for prestige, sales, and awareness. Influencer marketing can be powerful– and it can yield very different types of results. They can also incite backlash, causing …
If you own a small business, you might think you don’t have the resources or the time to make videos for Facebook. Maybe you’re fresh out of marketing ideas, and it seems like every video has been done before. But Facebook marketing is essential to building a brand. Lots of businesses have been in your shoes and have made effective marketing videos without investing much time or money at all. Trying out new videos is not only quick and easy, …
As TV ads decline, more people are watching, sharing, and engaging with video on social media. That means for marketers, it’s time to build a strong Facebook video strategy. While Facebook’s algorithm continues to de-prioritize content produced by Pages, videos are still your best bet when it comes to attracting and engaging your audience. But if your videos aren’t tied to a strategy, you might as well be working in the dark. One stunning statistic from a 2018 report states …