If you’re looking through your Facebook feed, what’s one of the first things that might actually get you to stop scrolling?
For many people, the answer to that question is “video.” Auto-playing video– even without sound-– pretty much demands attention long enough that it gets users engaged and wanting to watch. That initial ability to get a user to stop scrolling is important, and video ads have it in spades.
A lot of brands, however, still struggle when it comes to running Facebook video ads. They aren’t sure where to get started, are intimidated by video creation, or don’t think they have the budget for it. In reality, creating a high-performing video doesn’t have to be complicated as long as you have the right messaging and strategy to start with.
If you’re feeling a little intimidated or a little stuck (or a little both), check out these six incredible Facebook Ad examples for some inspiration. Examples on our list come from everything from small businesses to enormous corporations and include both B2B and B2C industries.
1. AT&T Business
Content marketing all works on a simple and incredibly effective premise. We provide content that our readers will find valuable so we can build a relationship with them, and eventually show the value of our product or service at the same time.
Camtasia’s video ad above does exactly this. It shows people how they can edit green screen videos with their software, demystifying something that would intimidate many people. This is something their target audience would absolutely be interested in, making it a fantastic choice. They make it look easy, and by using their software, they demonstrate value, too.
If you’re opting for a technical tutorial like this, this is one example of how you could go a little longer on video content and still get results.
Newfound green screen knowledge or not, many brands don’t necessarily have the time, money, or resources to shoot jaw-droppingly high-quality video content. That’s ok.
SkinnyMint’s video ad above is the perfect example of how you can take photos that you already have and repurpose them into a video ad that will do well. They use a simple checklist feature in order to turn a few still images into a sense of urgency, reminding women that bikini season is coming up and that it’s time to get ready. (Trust me when I say that this is something that many women will feel plenty of urgency about).
Fortunately, this kind of compilation is exceptionally easy to make with the right tools. Shakr’s video templates let you add in your own photos and video clips, customize the text, and then have an ad in five minutes or less.
This type of ad would work well as a retargeting campaign, trying to reach users who were already familiar with the brand and how it works but who just need a nudge (“it’s bikini season!” to actually convert.
4. Privacy Pop
5. Holly Lane Christian Jewelry
6. The Grommet
These Facebook video ad examples all feature different strategies, stylistic approaches, and even objectives. Together, they demonstrate how similar best practices can be interpreted in a number of ways to create creative, engaging video ads that will help your brand stand out.
They serve as a powerful reminder that you don’t necessarily need insanely expensive special effects or break-the-bank explainer videos to get the job done, as long as the videos utilize storytelling and demonstrate value however they see it.
Looking to scale your Facebook video ad campaigns? Check out Shakr’s high-converting video templates here.