It’s 2022, and if brands have not yet been on board the TikTok bandwagon, well, it’s about time that they should. TikTok’s popularity has exploded over the past few years. With 800 million users speaking 39 languages across 150 markets, the platform looks like it’s definitely here to stay for good. In fact, 90% of TikTok users access the platform every day. So this year, it’s about time that brands accept the truth – TikTok trends are, in fact, more …
Category: TikTok
If you are familiar with Dynamic Product Ads on Facebook, you will understand the core of what TikTok Dynamic Showcase Ads are right away. However, there are some key differences. The most important difference being the creative format and creative best practices. TikTok is a video-only platform, meaning you need videos for every single SKU in your catalog. The videos need to grab people’s attention instantly and drive direct response. Shakr is the preferred creative partner for brands looking to …
In a world where consumers are getting exposed to many video ads per day, it’s becoming clear that a straightforward ad wouldn’t make much of a difference to cut through the noise. Still, brands need to also be concerned about overexposure. According to Google, whenever consumers see the same videos played repeatedly, it can lead to frustration and decreased brand equity. This is why an effective video marketing strategy is essential for brands to help maximize their video ads. Brands …
Over the past year, we have seen how TikTok truly became a formidable fixture in the realm of social media. As such, businesses from SMEs to MNCs are making their presence known on TikTok to boost their digital presence. Following the year of global lockdown with at-home consumers vying for online entertainment, 2021 seems to be fueling a year of growth and digital collaborations. Brands have started to get the hang of the modern video ads terrain on TikTok. Additionally, …
During the height of the pandemic, people have been confined in their homes. Between bingeing TV series and adapting to the disruption of the lockdown to our everyday lives, at-home consumers have been consuming more content than ever. Mikkel Høimyr, Head of Marketing at Shakr, noted that some of the most successful brands during COVID-19 had been the brands who have invested in brand building for decades because they are familiar and therefore a trustworthy choice during uncertain times. With …