Gone are the days when brands can rely on a single video and hope it will appeal to their entire audience, using generic content for mass appeal. Now, with users regularly seeing custom-for-them videos regularly on Facebook sharing birthday messages, their top fans, and their best memories from a year, consumers are expecting more personalization. Considering the sheer amount of video content flooding the feeds, personalization is the way to make sure that your ads stand out and are memorable …
Category: Video Marketing
Earlier this year in the United States, hundreds of millions of Americans were glued to their screens, watching the Super Bowl. And while they were doing that, they were watching all those Super Bowl commercials, which have pretty much become almost as big of a part of the event as the game itself. Immediately following this, there’s typically a flurry of conversation about the amazing results these video campaigns yield, and when I talk to small businesses about video marketing, …
Video on social has historically been horizontal, with dimensions longer than they are tall so you get that wide, TV-like view, even though you’re watching it on a computer screen, tablet, or phone. Just because something has always been one way, however, doesn’t mean it should stay that way. With mobile usage surpassing desktop usage, it’s essential to incorporate more vertical video into the mix, which is inherently mobile-friendly. That being said, horizontal video shouldn’t be left entirely out of …
Most PPC campaigns will need a series of videos and ads in order to nurture users through the digital sales funnel towards conversion, and the more high-stakes the purchase, the more campaigns are typically needed. The automotive industry is a perfect example of this. If you want to buy a car, you’re not just going to see a single ad and start calling your local dealerships, even if it might feel like that’s the case once you’re finally ready to …
There are a few words that I’d use to describe video marketing right now all at once: Essential. Dynamic. Oversaturated. Video marketing is important, because video is easily the best medium for dynamic storytelling, and more users than ever before want to see video more than anything else. Unfortunately, everyone knows this, and our environment is being flooded with low-quality videos brands are churning out just to try to stay relevant. Our Facebook feeds, display ads, and even emails are …
