During the height of the pandemic, people have been confined in their homes. Between bingeing TV series and adapting to the disruption of the lockdown to our everyday lives, at-home consumers have been consuming more content than ever. Mikkel Høimyr, Head of Marketing at Shakr, noted that some of the most successful brands during COVID-19 had been the brands who have invested in brand building for decades because they are familiar and therefore a trustworthy choice during uncertain times. With …
Category: Video Marketing
The COVID-19 pandemic has brought significant changes to the lifestyle of consumers around the world. Consequently, it has also altered their purchasing behaviors as new habits have been formed while the world has been on lockdown. These new habits will most likely shape the holiday 2020 shopping trend for 2020 and beyond. As more and more people start to drift away from traditional ATL advertising on TV, there has been significant growth for video services and streaming platforms this year. …
Social media has now become an invaluable tool to connect and engage with your brand’s online audience. Brands who have not done so by now are definitely missing out on a lot of opportunities. A great social media marketing campaign can provide a remarkable success to your business. Most digital marketers would rave about the dominance of FB ads or the popularity of paid IG campaigns. However, businesses should not disregard the power of Twitter ads. Engagement rates on Twitter …
The COVID-19 pandemic has accelerated digital transformation across a number of industries. As a consequence, digital commerce has also grown exponentially over the past few months. Online shopping has made significant strides among consumers as they sought to replace the traditional and in-store sales channels. With the rush to meet the rising digital demand for e-commerce this year, businesses are now speculating on planning and prioritizing their marketing initiatives for the 2020 holiday season. It’s safe to say that this …
The COVID-19 disruption has been going around since Q1 of March 2020. However, the ramifications of preventive government lockdown measures are still happening to economies around the world. As the world starts to slowly get back on its feet, both brands and consumers are anticipating what the holiday season will look like this year. A lot of merchandise has currently gone on sale for 2020 spring and summer. Given the sales taking place right now, including the expected merchandise delays …