We all know the facts: That video advertising can be wildly successful, that it can build brand awareness like no other and drive sales and conversions at multiple stages of the sales funnel. Many of us, however, struggle to implement it correctly. Video advertising can be tricky, especially since there are so many moving pieces and so many choices that you need to make with PPC campaigns. This can put some marketers off from engaging in video PPC advertising, but …
Category: Video Marketing
Here at Shakr, we talk a lot about how to create incredible video marketing campaigns that will help you establish your brand and attract your target audience. Sometimes, the best way to do this is to actually breakdown a unique, highly successful video campaign and see what other brands can take away from its strategies, so we’re launching our new brand video breakdown series to help with this. In this first post of the series, we’ll look at D2C furniture …
Buying a car is one of the biggest purchases you can make in life. With so many options on the market, car dealerships and manufacturers know that they need to find ways to stand out and set themselves apart. Some struggle with this, relying on pictures of their cars driving along a road while a voiceover lists some interesting features that no one is paying attention to. Some, on the other hand, are wildly successful. And in this post, we’re …
Want to maximize the ROI on your video campaigns? You need to focus on video scalability. Video marketing is easily one of the most effective ways to connect with your audience, no matter what stage of the digital sales funnel they fall into. It’s easily shared, and short messages that are even thirty seconds or less can pack a powerful punch that makes you memorable while best showcasing the USPs of your product and your brand. Advanced marketers know that …
The stakes are high for branded videos. They are, after all, the medium that you’re using to define your brand and tell viewers exactly what you’re all about. In a minute or less, you can explain why they should take a chance on your brand, create an emotional connection, and drive real action. There’s a lot on the line. You have a lot of wiggle room for what type of video you want to create and the story you want …