The clamor for holiday shopping is here again. According to various reports from Google and BCG, 2021 has seen continuous growth in online shopping following the pandemic-induced shift to go digital in 2020. There was a consistent high share of online transactions made across most retail categories. Among the 12800 US consumers surveyed, 42% shopped online from March to October 2020, compared with 41% from October to December 2020. It is said that the more these new behaviors persist, the …
Category: Video Marketing
No one could have predicted the events of 2020. Brands had to return to the drawing board and reimagined their holiday marketing strategies to keep the business alive. The benefits of eCommerce platforms to online shoppers in 2020 paved the way for shaping this year’s 2021 holiday shopping. In 2020, consumers spent over $784 billion during the holiday season. Despite the pandemic, there was still an increase of more than 8%. It’s safe to say that there’s no reason to …
In the aftermath of the global pandemic, organizations today are now competing across the globe to maintain a loyal consumer base. As a result, brands now rely on personalized and localized content to remain relevant and provide a more pleasant consumer experience against their competitors. Today’s global brands and MNCs would often customize their digital assets like their websites, social media posts, and videos. Based on geographic regions, digital content varies, and some even go so far as modifying everything …
During the height of the pandemic, people have been confined in their homes. Between bingeing TV series and adapting to the disruption of the lockdown to our everyday lives, at-home consumers have been consuming more content than ever. Mikkel Høimyr, Head of Marketing at Shakr, noted that some of the most successful brands during COVID-19 had been the brands who have invested in brand building for decades because they are familiar and therefore a trustworthy choice during uncertain times. With …
The COVID-19 pandemic has brought significant changes to the lifestyle of consumers around the world. Consequently, it has also altered their purchasing behaviors as new habits have been formed while the world has been on lockdown. These new habits will most likely shape the holiday 2020 shopping trend for 2020 and beyond. As more and more people start to drift away from traditional ATL advertising on TV, there has been significant growth for video services and streaming platforms this year. …