At this point, COVID-19’s economic disruption can already be felt across the globe. To put it frankly, it has been a tough year for businesses this 2020. All signs indicate that while some industries are on their way to recovery, there is still a long way ahead to return to normal business operations. Many companies, whether it be big or small, have shut down their doors for what may be weeks or even months already. While some others are still …
Category: Video Marketing
When it comes to tracking the effects of your video marketing campaigns, analytics are critically important. Analytics help you track what’s working and what’s not, allowing you to optimize effective campaigns and pause those that aren’t working for you. Analytics also help you gain a better understanding of your audience. You get a glimpse into their demographics and behavior patterns in relation to your brand, which helps you make strategic marketing decisions going forward. There are a number of analytics …
Tide is a well-established laundry detergent that also has a long history of advertising excellence–especially on TV. The brand’s unique combination of humor, brand awareness, and advertising strategy has led them to launch multiple viral ad campaigns over the past several years. In each instance, there are multiple tactics at play. Tide combines high-quality, humorous content with influencer marketing strategies, hashtag campaigns, and relatable life scenarios. In each instance, the brand offers its products as the solutions to these relatable …
Video dimensions are extremely important for getting your social media videos to display correctly on each platform. Using the correct aspect ratios, dimensions, and technical requirements for your videos ensures the best viewing quality on a specific social media platform. For marketers and brands, video is increasingly vital for online visibility. Keeping your audience engaged–and engaging new viewers and customers–depends heavily on your content displaying properly, everywhere it’s posted. So what are the video dimensions you need for every platform? …
When it comes to creating videos, you can’t neglect design. In a noisy landscape of brands competing for their audiences’ attention, you simply can’t afford to put less than stellar content out into the world–and that includes the design aesthetic of your videos. A well-designed video attracts new viewers, keeps existing viewers coming back, and delivers a consistent, branded experience to your audience, every time. But, a poorly-designed video can absolutely derail your video marketing efforts. Your video marketing design …