The best Instagram Stories ads don’t look like any other videos on the internet. Stories are perfect for the so-called “in-between” moments. You can express yourself in real-time with authentic photos and videos taken on-the-go. The best Stories ads take on that spontaneous quality while still directing viewers towards action. Mastering Instagram Stories will deliver instant results for your brand, from higher social engagement to website visits. This is the topic of our fifth mobile video webinar, Instagram Stories Best Practices. …
Category: Video Marketing
When you think of the term “content marketing,” what pops into your head? If you’re like most people, you likely think of blog posts. Maybe some ebooks or extended guides. If you’re also like most people, you likely won’t think “video”– but you should. While video has been used more for other types of marketing in the past, it has a solid place in content marketing. Videos are incredible mediums for storytelling and relationship building, after all, and though those …
With advanced tracking pixels and today’s current technology, it doesn’t seem like it would be so hard to figure out how effective your PPC ad campaigns are. Someone sees an ad, they click, they buy. Super straight forward, right? In reality, conversion funnels are often more complex than that. Users often need to see an ad from the same brand multiple times before they’ll be comfortable enough to click, let alone convert. And those initial ads may not be attributed …
Since the 1980s, the annual sale on the day after Thanksgiving, popularly known as Black Friday, has been a commercialized craze to mark the start of the holiday season sale in the United States. Since then, this phenomenon has grown to epic proportions that even stretched to different countries like Canada, UK, Mexico, to name a few. Consumers now regard Black Friday as an ingrained tradition that friends and family do together for the Thanksgiving weekend. Brad Tuttle from Time …
Black Friday and Cyber Monday are always record-breaking sales days. In order to get a piece of the action, your Black Friday marketing needs to be top-notch. According to data from Practical Ecommerce, in 2017, online shoppers spent over $11 billion on Black Friday and Cyber Monday alone. Of those purchases, a huge number came from mobile devices. On Black Friday 2017, smartphone purchases accounted for 36.9% of total sales. In 2018, that figure is expected to rise to 52%. …