Oh, the Holidays. What a perfect time to shop! Did you know that the average shopper spends around $ 970 during the holiday season? That’s a lot. And if you are a business, the holidays are the perfect opportunity to revel in huge fourth-quarter sales. If you want your business to get a piece of the action, you have to make sure that you are setting yourself apart from the competition. Using creative marketing ideas that are suitable for your business …
Category: Video Marketing
When most businesses are shaping out their social media strategy, Facebook is at the top of their list. Then often Instagram, and maybe Twitter. YouTube is sometimes the social media channel that’s considered last. Some businesses don’t see it as immediately valuable because things don’t go viral natively the same way that they do on Facebook, and video marketing is of course more time intensive. If you aren’t carefully considering YouTube, you should. And if you are using YouTube, you …
For marketers and businesses, this time of year is one of the most chaotic seasons we’ve got. Not only are we dealing with the end of year insanity with holiday deals, we also have to be doing a year-end review and diligently creating the strategies that will carry us into 2019. Video marketing has continued to grow in importance throughout 2018, and that won’t be changing any time soon. Because of this, alongside the emergency of new trends and use …
Responsive web design wasn’t always the norm. Until Google changed its algorithm in 2015, many websites were built for and looked best on a desktop. Once mobile-friendly sites started dominating the rankings, responsive design became a universal business requirement. Online video is seeing the same shift. With more and more viewers glued to tiny screens, marketers who don’t produce mobile-friendly video will start to lose out on traffic, view counts, and conversions. If you’re not a video-editing whiz, navigating the …
Over half of digital media consumption happens on mobile devices. For marketers, that means mobile video is increasingly critical for success. But the fact that people love watching videos on their mobile devices doesn’t mean that any video will do. If you truly want your videos to perform well, you need to create a solid mobile marketing strategy. This is the subject of our webinar video, “4 Strong Marketing Tips”: Your mobile marketing strategy will fit in with your overall …