The COVID-19 pandemic has accelerated digital transformation across a number of industries. As a consequence, digital commerce has also grown exponentially over the past few months. Online shopping has made significant strides among consumers as they sought to replace the traditional and in-store sales channels. With the rush to meet the rising digital demand for e-commerce this year, businesses are now speculating on planning and prioritizing their marketing initiatives for the 2020 holiday season. It’s safe to say that this …
Category: Video Marketing
The COVID-19 disruption has been going around since Q1 of March 2020. However, the ramifications of preventive government lockdown measures are still happening to economies around the world. As the world starts to slowly get back on its feet, both brands and consumers are anticipating what the holiday season will look like this year. A lot of merchandise has currently gone on sale for 2020 spring and summer. Given the sales taking place right now, including the expected merchandise delays …
The COVID-19 outbreak has upended the lives of consumers worldwide. Most notably, it has limited the ability of people to gather together in large quantities. Deciding on what to do to be safe, especially when you consider large celebrations such as holidays, can become an anxiety-inducing process. Governments have pronounced an explicit message that COVID-19 poses an invisible threat to people, and large gatherings outside the house right now are really frowned upon. Stay-at-home orders from the government have dramatically …
At this point, COVID-19’s economic disruption can already be felt across the globe. To put it frankly, it has been a tough year for businesses this 2020. All signs indicate that while some industries are on their way to recovery, there is still a long way ahead to return to normal business operations. Many companies, whether it be big or small, have shut down their doors for what may be weeks or even months already. While some others are still …
When it comes to tracking the effects of your video marketing campaigns, analytics are critically important. Analytics help you track what’s working and what’s not, allowing you to optimize effective campaigns and pause those that aren’t working for you. Analytics also help you gain a better understanding of your audience. You get a glimpse into their demographics and behavior patterns in relation to your brand, which helps you make strategic marketing decisions going forward. There are a number of analytics …