When it comes to creating videos, you can’t neglect design. In a noisy landscape of brands competing for their audiences’ attention, you simply can’t afford to put less than stellar content out into the world–and that includes the design aesthetic of your videos. A well-designed video attracts new viewers, keeps existing viewers coming back, and delivers a consistent, branded experience to your audience, every time. But, a poorly-designed video can absolutely derail your video marketing efforts. Your video marketing design …
Category: Video Marketing
The world is still scrambling to navigate the uncertainty brought about by the COVID-19 outbreak. Businesses all over the world are facing a lot of challenging decisions such as shifting business hours, temporarily closing operations, fluctuating supply chains, and even protecting their frontline employees. These difficult decisions are made to ensure that public health and safety remain the main priority for businesses in the wake of the COVID-19 pandemic. Today’s global health crisis has also prompted organizations to rethink the …
Global communities around the world are taking the necessary measures to mitigate the spread of the COVID-19 outbreak. During these times of uncertainty, companies from all shapes and sizes are also struggling to keep themselves afloat. Daniel Sun, a VP Analyst at global research and advisory firm Gartner, noted that “Companies need to leverage a systematic approach to strengthen the resilience of their current business models to ensure their ongoing operation during COVID-19.” “CIOs can play a key role in …
In business, inclusivity of prime importance. It helps you reach your audience and makes your product, content, or service easily accessible by all people–even those who can’t see or hear but want to learn from your content. Luckily, there are several ways to make your video content both inclusive and accessible. Let’s take a look at a few ways you can make that happen for your audience. What Exactly Is Video Accessibility? Video accessibility is the ability of disabled persons …
Trust is a key component in every brand’s relationship with its audience. In order to build and maintain credibility, attract customers, build relationships with loyal fans of the brand, and ultimately sell your products and services to them, they must first trust you. These days, though, trust is more difficult to come by than it used to be. For example, according to a recent study by Deloitte, millennials don’t trust brands and businesses as much as they used to. In …