Buying a car is one of the biggest purchases you can make in life. With so many options on the market, car dealerships and manufacturers know that they need to find ways to stand out and set themselves apart. Some struggle with this, relying on pictures of their cars driving along a road while a voiceover lists some interesting features that no one is paying attention to. Some, on the other hand, are wildly successful. And in this post, we’re …
Category: Video Marketing
Want to maximize the ROI on your video campaigns? You need to focus on video scalability. Video marketing is easily one of the most effective ways to connect with your audience, no matter what stage of the digital sales funnel they fall into. It’s easily shared, and short messages that are even thirty seconds or less can pack a powerful punch that makes you memorable while best showcasing the USPs of your product and your brand. Advanced marketers know that …
The stakes are high for branded videos. They are, after all, the medium that you’re using to define your brand and tell viewers exactly what you’re all about. In a minute or less, you can explain why they should take a chance on your brand, create an emotional connection, and drive real action. There’s a lot on the line. You have a lot of wiggle room for what type of video you want to create and the story you want …
Brand videos are an outstanding medium that can be used to set yourself apart, tell your story, and connect with new customers. It’s kind of like the elevator pitch of online marketing, and the potential reach is exceptional. It’s easy to look at examples of exceptional brand videos and feel like they must have been created intuitively and seamlessly, but that isn’t always the case. As many great videos as there are out there, after all, there are at least …
Running a business can be a little like being in high school; one bad rumor (unfounded or totally justified) can be enough to sink a reputation, seemingly overnight. The hyper-connectivity of the internet has only sped up this process, and while recovery is always possible, it’s always easier to get out ahead in front of any sort of PR crisis. Social listening can help you there. Knowing what your customers and target audience is saying about you will not only …