Remember when Facebook marketing was the easiest thing in the world? Someone could “like” a brand name, and then that Page could just spam them with updates four times a day? Those days are long gone. Social media marketing is much more competitive, and there are a lot more challenges that need to be overcome, including declining organic reach and an audience that is more demanding than ever before. Social media marketing has evolved, and the need to form real …
Category: Video Marketing
Facebook comes out with new features left and right, and with so many new ways to engage our followers, it can be difficult to know which ones we should use and how. I’m going to go ahead and address this right now: new features are great and diversity is even better overall, but Facebook live video is one of the best things you can be doing on-platform. Facebook live videos are versatile, and they themselves have had plenty of new …
It’s that time of the year again! The holiday shopping season is now upon us. Retailers and consumers are both clamoring to be part of the action on the holiday shopping season. With e-commerce bringing the shopping frenzy to new heights, Adobe Digital Insights (ADI) projects that consumers in the US will spend around $124.1 billion on online shopping this 2018. This prediction accounts for nearly $1 of every $6 spent on holiday shopping from November to December. ADI …
E-commerce has definitely provided the ease and convenience that shoppers need to purchase their favorite products. With just one click of a button, they can have items delivered at their doorstep. The way consumers shop is now evolving and the world of shopping as we’ve known it from two or three decades ago are now slowly disappearing. It’s no wonder why the era of e-commerce is changing the way retailers are doing business. Over the past decade, key data trends …
The best Instagram Stories ads don’t look like any other videos on the internet. Stories are perfect for the so-called “in-between” moments. You can express yourself in real-time with authentic photos and videos taken on-the-go. The best Stories ads take on that spontaneous quality while still directing viewers towards action. Mastering Instagram Stories will deliver instant results for your brand, from higher social engagement to website visits. This is the topic of our fifth mobile video webinar, Instagram Stories Best Practices. …