Think fast: you’re going to create a branded video. What will it be about? What do you want it to accomplish? Who will be featured in it, and what niche in your audience are you hoping will see it? When faced with these questions, brands typically try to answer them all at once with an overly simplified and nearly impossible solution: everything and everyone. They want it to appeal to their whole audience, to have every great feature and selling point for …
Category: Video Marketing
Performance marketing is, undeniably, all about the metrics. You focus on creatives as if they’re a scientific equation, ensuring that all the necessary ingredients come together to create the perfect end product. Performance marketing is hands-down the way to go. It focuses on getting real results, prioritizing data, and using the information you have at hand to make your campaigns more successful each time you create something new. In order to get that data, however, you have to start somewhere. …
The lingerie industry is worth 13 billion in the United States alone, and with so many enormous names out there, it can be hard to break into it. And yet several years ago, ThirdLove did exactly that. Though they had a superior product to a large majority of what was out there, it was their advertising that helped them skyrocket to popularity so that people would give them a chance to find out exactly how great it was. Their video …
Facebook wasn’t always the huge ad network it is now. In 2006, Facebook had only one advertiser, Microsoft, and one audience, which the New York Times described as “young, educated spenders.” Oh, how times change. Now 2.3 billion people and over 6 million advertisers use Facebook. There are 90 million business pages. For marketers, using Facebook ads is often the best way to reach out to the customers they need. Not every Facebook ad is successful. Most are not. There’s …
One of video’s greatest strengths is that you can convey so much without actually saying anything– a little like a smile. The aesthetics in video campaigns matter. It affects how we perceive a brand, how hard the emotional impact hits us, and how much we’ll take away later. Sometimes we remember a feeling more than a message, and a strong visual with strategic aesthetics can be key to that. This is something that dental alignment company Candid clearly understands and …
