In business, inclusivity of prime importance. It helps you reach your audience and makes your product, content, or service easily accessible by all people–even those who can’t see or hear but want to learn from your content. Luckily, there are several ways to make your video content both inclusive and accessible. Let’s take a look at a few ways you can make that happen for your audience. What Exactly Is Video Accessibility? Video accessibility is the ability of disabled persons …
Category: Video Marketing
Trust is a key component in every brand’s relationship with its audience. In order to build and maintain credibility, attract customers, build relationships with loyal fans of the brand, and ultimately sell your products and services to them, they must first trust you. These days, though, trust is more difficult to come by than it used to be. For example, according to a recent study by Deloitte, millennials don’t trust brands and businesses as much as they used to. In …
Have you seen an incredible video on YouTube and rushed to follow the channel, but after watching maybe ten or so videos realized you were getting bored of what felt like the same content being delivered in the exact same ways? This goes for all social platforms. Viewers automatically want to see new, interesting content that doesn’t feel like it’s being produced by following a formula (even if it is). And if they see a video pop up, the lasting …
Sometimes, brands are lucky enough to come up with a new spin on a product that’s so significant they don’t have trouble making a name for themselves. Others, however, are forced to break into an industry with so many big, established names for simple products that it’s hard to set themselves apart and keep their businesses moving forward. Few industries exemplify this as well as the razor industry. There are only so many product variations that you can come up …
The verdict is out: shorter video on social typically performs better. While there’s definitely a place for long-form content on social media, the standard rule of thumb is that shorter videos (a minute or under, if not thirty seconds or less) will be most impactful and achieve the highest viewer retention rates. This means, of course, that you need a lot of super short social videos to keep your brand relevant in your audience’s mind and maintain engagement. When plenty …
