Video on social has historically been horizontal, with dimensions longer than they are tall so you get that wide, TV-like view, even though you’re watching it on a computer screen, tablet, or phone. Just because something has always been one way, however, doesn’t mean it should stay that way. With mobile usage surpassing desktop usage, it’s essential to incorporate more vertical video into the mix, which is inherently mobile-friendly. That being said, horizontal video shouldn’t be left entirely out of …
Category: Video Marketing
Most PPC campaigns will need a series of videos and ads in order to nurture users through the digital sales funnel towards conversion, and the more high-stakes the purchase, the more campaigns are typically needed. The automotive industry is a perfect example of this. If you want to buy a car, you’re not just going to see a single ad and start calling your local dealerships, even if it might feel like that’s the case once you’re finally ready to …
There are a few words that I’d use to describe video marketing right now all at once: Essential. Dynamic. Oversaturated. Video marketing is important, because video is easily the best medium for dynamic storytelling, and more users than ever before want to see video more than anything else. Unfortunately, everyone knows this, and our environment is being flooded with low-quality videos brands are churning out just to try to stay relevant. Our Facebook feeds, display ads, and even emails are …
Think fast: you’re going to create a branded video. What will it be about? What do you want it to accomplish? Who will be featured in it, and what niche in your audience are you hoping will see it? When faced with these questions, brands typically try to answer them all at once with an overly simplified and nearly impossible solution: everything and everyone. They want it to appeal to their whole audience, to have every great feature and selling point for …
Performance marketing is, undeniably, all about the metrics. You focus on creatives as if they’re a scientific equation, ensuring that all the necessary ingredients come together to create the perfect end product. Performance marketing is hands-down the way to go. It focuses on getting real results, prioritizing data, and using the information you have at hand to make your campaigns more successful each time you create something new. In order to get that data, however, you have to start somewhere. …
