Facebook wasn’t always the huge ad network it is now. In 2006, Facebook had only one advertiser, Microsoft, and one audience, which the New York Times described as “young, educated spenders.” Oh, how times change. Now 2.3 billion people and over 6 million advertisers use Facebook. There are 90 million business pages. For marketers, using Facebook ads is often the best way to reach out to the customers they need. Not every Facebook ad is successful. Most are not. There’s …
Category: Video Marketing
One of video’s greatest strengths is that you can convey so much without actually saying anything– a little like a smile. The aesthetics in video campaigns matter. It affects how we perceive a brand, how hard the emotional impact hits us, and how much we’ll take away later. Sometimes we remember a feeling more than a message, and a strong visual with strategic aesthetics can be key to that. This is something that dental alignment company Candid clearly understands and …
The fashion and beauty industry is a tough one to break into, and it’s an even harder one to really excel in. There’s so much competition from big brands and small names alike, and the only way to really get started at this point is to find a way to set yourself and your products apart. Violet Grey, however, has managed to do exactly that– and they’re not even developing their own products. In this month’s brand video breakdown, we’re …
When you think of IKEA, there are a few things that you likely think of, and normally in this order: Enormous stores that are fun to look at and are filled with furniture that’s a nightmare to put together. Sweedish meatballs. That iconic blue and yellow logo. While it would be fascinating to see how we could turn a marketing blog post into an article about Sweedish meatballs, we all know that the focus here is going to be on …
We all know the facts: That video advertising can be wildly successful, that it can build brand awareness like no other and drive sales and conversions at multiple stages of the sales funnel. Many of us, however, struggle to implement it correctly. Video advertising can be tricky, especially since there are so many moving pieces and so many choices that you need to make with PPC campaigns. This can put some marketers off from engaging in video PPC advertising, but …