In the first article of our mobile-video series, we talked about why video creative matters for a mobile-first audience. Now, let’s get into specific strategies for video ads. First things first: Short videos work best in the News Feed and in Stories. By 2021, over 75% of the world’s mobile data traffic will be video. Most people are watching video on the go, tapping and scrolling whenever they get bored. Thumbs are poised and ready to skip your ad. At …
Tag: video marketing
User’s interest is dwindling, and with so much competition on every social media platform, it’s unlikely that you’ll keep it for more than ten to fifteen seconds. I’ve been coaching brands and businesses to tighten up their video marketing, keeping clips to a solid fifteen seconds or less, thirty seconds at the absolute tops. And now IGTV has rolled out, and the game has been changed yet again. Shorter video content is often best for advertising purposes on most other …
Video makes the marketing world go ’round. That’s what it feels like right now, at least, with “use more video” showing up as a best practice in a majority of blogs on marketing. Businesses are being encouraged to use video in blogs, content marketing, social media marketing, and even email. Customers don’t just like it; they’re starting to expect it. All that being said, the world of video marketing is changing. It hasn’t always looked like what it is now, and …
Fun fact: Did you know that when you’re feeling sad or happy, it can actually affect how you process color? Researchers have long known that your current mood can impact perceptions of space and color– even if it’s only very, very subtly. It’s why people who feel depressed describe their moods as “grey” or “feeling blue,” while those who are happy are more likely to use terms like “bright.” There’s also evidence that color, in turn, can affect our mood …
While he’s known primarily for his musical abilities, Kanye West’s skills as a video marketer are just as remarkable. With the release of his latest album, Ye, Kanye has taken his brand to the next level visually—and in the process, he’s used a few tactics and strategies that should make every B2B marketer sit up, take notice, and recognize the greatness of the work that’s on display. If you haven’t yet seen what I’m talking about, then open up his …