With the rising popularity and entertainment value of the video marketing platform TikTok, many marketers and brands are wondering whether they should jump on the bandwagon. TikTok is a fairly new–but incredibly popular–platform that has only been on the scene for a few years. But it’s picking up speed quickly, and many brands want to get in on the ground floor. Before you jump in, though, you need to know some things about how TikTok works, who’s using it, and …
Tag: video marketing
In business, inclusivity of prime importance. It helps you reach your audience and makes your product, content, or service easily accessible by all people–even those who can’t see or hear but want to learn from your content. Luckily, there are several ways to make your video content both inclusive and accessible. Let’s take a look at a few ways you can make that happen for your audience. What Exactly Is Video Accessibility? Video accessibility is the ability of disabled persons …
Earlier this year in the United States, hundreds of millions of Americans were glued to their screens, watching the Super Bowl. And while they were doing that, they were watching all those Super Bowl commercials, which have pretty much become almost as big of a part of the event as the game itself. Immediately following this, there’s typically a flurry of conversation about the amazing results these video campaigns yield, and when I talk to small businesses about video marketing, …
Think fast: you’re going to create a branded video. What will it be about? What do you want it to accomplish? Who will be featured in it, and what niche in your audience are you hoping will see it? When faced with these questions, brands typically try to answer them all at once with an overly simplified and nearly impossible solution: everything and everyone. They want it to appeal to their whole audience, to have every great feature and selling point for …
Buying a car is one of the biggest purchases you can make in life. With so many options on the market, car dealerships and manufacturers know that they need to find ways to stand out and set themselves apart. Some struggle with this, relying on pictures of their cars driving along a road while a voiceover lists some interesting features that no one is paying attention to. Indeed, digital marketing for the automotive industry can sometimes be difficult. It’s a …