The stakes are high for branded videos. They are, after all, the medium that you’re using to define your brand and tell viewers exactly what you’re all about. In a minute or less, you can explain why they should take a chance on your brand, create an emotional connection, and drive real action. There’s a lot on the line. You have a lot of wiggle room for what type of video you want to create and the story you want …
Tag: video marketing
Brand videos are an outstanding medium that can be used to set yourself apart, tell your story, and connect with new customers. It’s kind of like the elevator pitch of online marketing, and the potential reach is exceptional. It’s easy to look at examples of exceptional brand videos and feel like they must have been created intuitively and seamlessly, but that isn’t always the case. As many great videos as there are out there, after all, there are at least …
There are some brands that seem, somehow, larger than life. They go beyond the business itself, and have become something special. Maybe they’re seen as authentic, or funny, or innovative, or good to the world. You’ve got everything from Wendy’s well-known snark to the adventurous Red Bull to the determined, Just-Do-It Nike. These are brands that become household names, and they become the go-to that you’ll turn to when you need something. The first time I needed to buy running …
Mobile is one of the big topics in marketing right now. The more glued to those tiny six-inch screens we become, the more important it is for marketers and businesses to be ready to adapt. And if you haven’t yet, it’s definitely time now. Mobile usage has increased significantly over the past few years, and that’s not changing any time soon. This means that you need mobile-oriented video content, ads, websites, and more, all of which is optimized for mobile …
There isn’t really any other word for it– Instagram Stories are just fun. They’re designed to be that way, with these Snapchat-copycats providing a break from your feed of edited-to-perfection content that’s displayed as soon as you open the app. While Stories may seem like an afterthought of Instagram, they’ve actually become integral to how and why the platform is used. They’re exciting and engaging, and they have that right now sense of urgency that will get people to act. Stories can …