For most social platforms, you have up to 5 seconds to capture a users’ interest before they click away. On some, you have as little as three seconds. And here’s the kicker: in many cases, you need to capture viewer interest without any sound. It’s not all that hard to create a strong video. It’s a lot harder to make viewers care in the same amount of time it takes to ask someone “how are you doing today?” It clearly …
Tag: video marketing
Hiring expert videographers and video editors is insanely expensive. This means that most small and medium-sized businesses are left to handle the video creation process on their own. While we’ve shared plenty of tips on the Shakr blog about how to save money with the right tools, we haven’t talked a lot about how to actually design those professional-quality videos you need to elevate your brand. Now we will. In this post, you’re going to learn the 6 subtle but crucial …
There’s a lot of choices that businesses have to face when taking over their marketing. They have to decide which social media profiles to choose, which web host to go with, and what you want your primary strategies to be. When it comes to video marketing, there’s another big decision that can often stump businesses and some marketers alike: native video or YouTube? Uploading your content with native videos and through YouTube each have their own unique benefits and potential …
We already know that more people prefer to watch videos instead of reading text. But what about text in videos? How much text, if any, should be used? Though the emphasis is on the visual when it comes to videos, the text we use plays an important part, too. It can help provide context, and really drive your main point home. It’s effective- as long as it’s used correctly. In this post, we’re going to take a look at how …
Does your small business have a YouTube channel? If you’re like most SMBs, the answer to that question is no. And a large percentage of the SMBs that do have a YouTube channel chronically neglect it. Well, who can blame them? Small businesses have to juggle multiple facets of the business that are more to the core, so to speak — something like business development, accounting and bookkeeping for small businesses, or operations among other things. While YouTube isn’t the …