Video marketing has become a major force within modern advertising campaigns, social communication, and brand outreach. Recent HubSpot research shows that a majority of consumers prefer videos from favored brands over other types of content, including email newsletters and blog articles. What video marketers have in common with everyone else in advertising and communications is the need to collaborate effectively on projects. Happily, more tools exist to meet this need than ever before. Read on for a look at which …
Tag: video marketing
When you think of the term “content marketing,” what pops into your head? If you’re like most people, you likely think of blog posts. Maybe some ebooks or extended guides. If you’re also like most people, you likely won’t think “video”– but you should. While video has been used more for other types of marketing in the past, it has a solid place in content marketing. Videos are incredible mediums for storytelling and relationship building, after all, and though those …
Did you know that two years ago, Snapchat followed the path of Netflix and Hulu and the one Facebook is now on and created their first original show? If you missed it, you aren’t alone. Snapchat doesn’t have quite as many users as competing platforms, and not a ton of people were going to sign up for a single show. Since then, however, Snapchat has created more original programming, and they’re now releasing Snap Originals, which is simultaneously emphasizing and …
November is the most exciting time of the year for both online shoppers and sellers. Not only are people buying gifts for friends and family, but they’ve also saved up to treat themselves. Your business can attract new customers and unprecedented traffic with great Black Friday and Cyber Monday marketing. All it takes is the right ad creative to get people into your store. With Shakr video templates, you can create custom Facebook and Instagram ads in just a few …
Video marketing is so commonplace now that it’s hard to imagine a world without it. No commercials, no YouTube ads, no brand awareness campaigns or vine-styled content going viral on social media. And yet there was a time when the very first video advertising was actually the first and all brand new. In this post, we’re going to take a look at some of the most significant videos that left their mark on us, changing the world of marketing as …