If you are on the lookout for a company that offers video production and digital marketing services, then there are certain aspects that you need to pay attention to so that things can get going for you in the right direction. At the moment, there is a good chance that you might not know what to prepare for, what to expect and what is a fair price for the work you need to have done. This can actually lead to …
Category: Guest Post
Instagram is already home to 300 million active users (and still growing). From social media influencers to celebrities to top brands, everyone is busy engaging their target audiences on this Facebook-owned app. An app-only platform shot to fame since its inception in 2011; all credits to visuals that kept audiences engaged. Social media marketing strategies evolved almost immediately, adjusting itself with the growing popularity of this visually engaging platforms. Instagram has gone beyond just sharing images. In 2013, Instagram started …
Combining quality video with social media is a powerful digital marketing strategy. Last year Facebook CEO Mark Zuckerberg named video as the next “megatrend.” With about 45% of people watching more than an hour of Facebook or YouTube videos a week, it’s a trend all marketers should get on board with. Here are some more eye-popping stats. Facebook: Over 500 million people watch video on Facebook every day, consuming more than 100 million hours each day, every day. Instagram: Over …
Video marketing has become a major force within modern advertising campaigns, social communication, and brand outreach. Recent HubSpot research shows that a majority of consumers prefer videos from favored brands over other types of content, including email newsletters and blog articles. What video marketers have in common with everyone else in advertising and communications is the need to collaborate effectively on projects. Happily, more tools exist to meet this need than ever before. Read on for a look at which …