How to Hire the Perfect Video Marketing Agency

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If you are on the lookout for a company that offers video production and digital marketing services, then there are certain aspects that you need to pay attention to so that things can get going for you in the right direction. At the moment, there is a good chance that you might not know what to prepare for, what to expect and what is a fair price for the work you need to have done. This can actually lead to significantly more stress and hassle than you initially thought of. To help you out in this regard, we have prepared a few tips that will surely help you decide who to go with for your video production needs. Here is a look into these tips:

1. Find out if the production house works with contract employees

Production houses usually acquire the services of contract employees to cut down on their overhead costs. This, however, comes at a cost to their clients, and that cost is quality – compromised quality to put it in simple words for you. The fact of the matter is that every single animator and videographer out there has a different working style. In case you choose a production house that works with contracted employees, then it is highly recommended for you to initially acquire information about their styles to be sure that these are in line with your requirements. Before choosing a production house, don’t forget to question them in this regard, so you have a clear image of what to expect down the line.

2. Where will you post your videos? Let the production house know!

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The second element that requires attention in this regard is that of where you want your videos to be published on the internet. This is something that you will also need to discuss with the video production agency that you choose. If you plan on sharing them on social media platforms like Facebook, Twitter or Instagram, then videos that are of 15 seconds or like teasers would be the right choice. On the other hand, if you wish to post something like a case study video on your website or YouTube, then a video of about 2-3 minutes would be great. Whatever your needs are, make sure that you let your production house know, so they can format the file accordingly.

3. Don’t focus only on the demo reel

While a demo reel presents insight into the ultimate potential of the production house, it isn’t the only thing you should base your decision on. It is best for you to instead go through their most recent work to acquire a better understanding of the production house’s skills and abilities. Most importantly, doing so will help you base your expectations accordingly. Also, if you are interested in something a bit more different, make sure that you discuss that as well.

4. Don’t forget to shop around

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Choosing the very first video production company that you come across would probably prove to be disastrous for you. The fact is that there are countless such companies out there for you to pick from. All of them offer different quality services for varied rates. For this reason, it is best for you to acquire quotes from at least five to six different production houses before coming to a decision. You can’t expect your nephew with a film degree and the latest equipment to deliver the sort of quality a properly trained videographer would deliver.

Also, it is best for you to acquire quotes from production companies that hold a specialty in the area of videos you are interested in. For instance, if you need a 3D animated video, then you should look from people and video production companies with experience in this regard. Go through their testimonials and consider the clients that they have previously worked with. Apart from that, you should also give due consideration to the work that they have produced.

5. Seek referrals

Speak to your co-workers, local businesses and other marketers to acquire information about the production houses that they used to make their videos. Not only will doing so give you a referral you can trust, it will also save you from having to indulge in endless searches over Google. 

6. Don’t skip out on active participation

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If you are investing a good deal of money on a corporate video, then it is highly recommended for you to also invest a bit of your time into it as well. The one thing that you should bear in mind here is the fact that those who remain actively engaged all through the video production process end up committing lesser time to editing the video and on the overall project. When speaking to the video production company of your choice, it is best for you to let them know that you will be actively involved in the process.

7. Explain your vision as precisely as possible

Before coming to a decision, it is also vital for you to explain your vision as clearly and concisely as possible to the production house that you are considering to hire. Apart from that, it is also important for you to seek professional recommendations from them. If they really are the right choice for you, they would know their stuff and offer great recommendations that would take the quality of your video to new heights.  This way, it might even be possible for you to come up with a much ‘cooler’ concept of the video than you might have thought of alone.

Final Thoughts

If truth be told, with so many options around these days, getting to choose a single video production company that can transform your vision into a reality can be really hard. It is for this reason that you need to practice extreme care when picking between multiple options. While it is important for you to also pay attention to your budgetary restraints, make sure that you do not compromise on the quality of your video because of it.

Anne Taylor is a serial blogger with technical and business background. She loves writing about digital marketing, IT industry and workplace productivity. She is currently the content writer for Dynamologic Solutions.