For marketers and businesses, this time of year is one of the most chaotic seasons we’ve got. Not only are we dealing with the end of year insanity with holiday deals, we also have to be doing a year-end review and diligently creating the strategies that will carry us into 2019. Video marketing has continued to grow in importance throughout 2018, and that won’t be changing any time soon. Because of this, alongside the emergency of new trends and use …
Category: Video SEO
You may have heard that search engine optimization (SEO) tactics can benefit your video marketing campaigns. You may have also heard that video can help with your SEO efforts. Both statements are actually true. SEO and video marketing are inherently connected; focusing on improving one can actually benefit the results of the other when executed correctly. In this post, we’re going to take a look at how SEO and video marketing relate to each other, and how you can use this …
Once you’ve created those excellent product videos and landing page videos, what next? Next, you need to figure out how you want to embed them on your site. I’ve actually finished up video creation projects with clients where the client thanks for me my work, pays the invoice, and then happily fades into the sunset with their completed project. Then I get an email thirty minutes later asking how they should actually get it on their site. Most businesses choose …
With 60 hours of video being uploaded to YouTube every minute, how hard could it be? All you need is an iPhone and an internet connection and a little charisma, right? Wrong. While video is automatically more interesting than plain text, that alone isn’t enough to carry your marketing objectives forward. As it turns out, it’s just as common for businesses to make mistakes in their videos as any other marketing campaign, but it can hit them harder because videos …
There’s a few things that almost all landing pages have in common. They’re trying to get users to take a specific action You need to convince many users to take this action Many of these users will be unfamiliar with the brand, product, or service If you only have a few seconds to convince users to not only stay on the landing page, but to convert, it only makes sense to use video. Unfortunately, there’s a lot of really, really …