Launching your social media video campaign feels exhausting and time consuming, but it’s not the most difficult part of the process. Instead, being able to continue to create enough high-quality, interesting videos is the toughest challenge most businesses will face. Whether you’re using YouTube or distributing your videos natively across multiple platforms like Facebook and Twitter, there’s no doubt about it: you’ll need to continually create unique content to keep users engaged. One viral video is great, but without more …
Tag: video marketing
Almost all social media sites have their own native video features, and now, Pinterest does too—kind of. Pinterest video, at least, is definitely here and it definitely matters. Pinterest technically has a native video player more than native video. This means that while can’t shoot videos through an in-app camera or upload a video as a pin directly from your computer (like you could with an image), you can pin videos that have already been uploaded elsewhere online. And when …
If you’ve been paying much attention in the social media sphere, you’re likely aware video has become a popular—and highly engaging—form of content across all major platforms. As a result, smart brands now consider it an integral part of their social media marketing strategies. But if you’ve experimented with video in social, you may have noticed that successful YouTube content often tanks on Facebook. Or maybe you’ve wondered how your Instagram videos should differ from your Vines. Your videos must …
Welcome to the third part in what has turned out to be a mini-series on making and marketing promotional videos. At the start of the month we discussed ‘Gaining Market Share With Target Promotional Videos’, and last week we considered the ‘9 Elements Of A Great Promotional Video’. This week, we’re getting slightly more practical, and discussing the equipment and software that you’ll need to start shooting, editing and sharing your promos. We hope you’ve enjoyed this series. Video promos …
In short – quality. That’s the most important part of any promotional video, and so that’s where I want to start. Your video has to be good. If you want it to generate lots of clicks and exposure for your business, then it has to be very good. And, if you’ve got your heart and your sights set on going viral, then it has to be very, very good indeed. Damn good, in fact. And that stands to reason, of …