Welcome to the third part in what has turned out to be a mini-series on making and marketing promotional videos. At the start of the month we discussed ‘Gaining Market Share With Target Promotional Videos’, and last week we considered the ‘9 Elements Of A Great Promotional Video’. This week, we’re getting slightly more practical, and discussing the equipment and software that you’ll need to start shooting, editing and sharing your promos. We hope you’ve enjoyed this series. Video promos …
Tag: video advertising
How can small businesses make highly effective video ads? Think first! In a recent article in the Globe and Mail, Lisa Ostrikoff identified “five key foundations of effective video advertising“. Let me summarise them briefly for you: Entice and intrigue: Give people enough to get the interested (and clicking). Don’t tell them absolutely everything. Bring them in: Provide ways for people to interact through the technology they are using. Symphony not noise: Use consistent messaging. Don’t try to say everything about the …
At Shakr, we love the incremental accessibility of advertising on social platforms like Facebook. Small businesses might not be able to afford full-page spreads in a glossy magazine, or 30 second spots on prime time — but they can absolutely afford managed spend on Facebook. The amplification of a Facebook Promoted Post can deliver real results, especially when used in conjunction with a smart mixed-media posting strategy powered by strong content. But one common concern among small business is optimization. Big …
Growing your local business with Promoted Video Tweets can be remarkably cost-efficient and effective. Promoted Video Tweets are similar to organic Tweets. They can be retweeted, replied to and favorited. “tweets containing video get a 28% boost over text tweets” Twitter’s analysis reveals that tweets containing video get a 28% boost over plain text tweets. Adding tweets containing video URLs is a smart way to maximize your rich media Twitter strategy. It’s important to think of your Twitter strategy holistically …
You want choice? You want selection? Shakr now has 16 automotive video ad styles in our collection! Most car companies don’t even offer that many models. These video ads come from three different designers who’ve made lots of TV ads. Here’s a sample of what’s on offer with a style from design house 2B, called On the Grid: Here’s the full list of new video ad styles for car dealers: Drive Faster Beyond Machine On the Grid Red On the …