Last week we announced our #ShakrStyle campaign, where we’ll put video ads created by three small businesses up on a billboard in the middle of Gangnam. Here’s everything you need to know to participate. Step 1. Make a video ad using any of the styles on Shakr.com. Step 2. Tweet the link, making sure to include @ShakrMedia and #ShakrStyle in your tweet. Step 3. Get all your friends to retweet you. On May 31, our CEO, David, will personally select …
Tag: video advertising
Seoul, where Shakr’s headquarters is located, is so covered with electronic billboards that you could be forgiven for mistaking some of the city’s “quiet” areas for Times Square. Screens range from garage door sized LED billboards on the sides of buildings to phone-sized displays at point of purchase. Every coffee shop, subway platform and flower shop is frosted with a heavy coating of televisions, playing a steady stream of video ads. With such pixel proliferation, you’d think that advertisers here …
A few words from Shakr CEO, David Lee: Today we’re announcing that Shakr Media has officially closed its latest round of funding, bringing our total raised to $3 million. With this latest funding, we will expand our motion graphics marketplace and push more heavily into the advertising sector. Long dominated by large companies, Shakr is democratizing video ads so that small businesses can participate, too. We’ve done this by combining our drag-and-drop simple video creator with video styles by the …
Big content companies like AOL, Microsoft, Sony and Yahoo will soon be rolling out long-form online videos that are similar to what we’re accustomed to seeing on TV, says a Reuters article published today. AOL, for instance, has signed an agreement with Miramax to show free movies online, with ads. Yahoo, Microsoft and Sony will focus more on original programming, such as Microsoft’s “Every Street United” reality series. For small business advertisers, this shift could be especially good news. AOL …
Video ads are growing fast, and saw 17% year-on-year from 2012 to 2013. In fact, according to the 2013 Online Advertising Revenue Report from the IAB and PWC, video ads and mobile are the only two segments in the online advertising space that are actually growing.